Glasweise (By the glass)
“Glasweise” (By the glass) is a bag-in-box wine system available exclusively at Jacques Weindepot, designed for Rupperstberger Weinkeller. The project began with just a name: Glasweise. We thoroughly explored the concept of serving wine glass by glass using wine tubes. The packaging design serves as a declaration of diversity, multiculturalism, and pluralism. Amidst rising intolerance towards nonconformity, as racism and nationalism resurface in social discourse, “Glasweise” makes a clear statement against such trends, highlighting and celebrating each individual's uniqueness. The design reflects a commitment to values like cosmopolitanism, openness, and empathy. Departing from traditional labeling, the line between art and labeling blurs, creating a seamless integration where labels can become art and vice versa. The bag-in-box system is ideal for casual enjoyment—a glass in the evening or as a convenient party server. It is designed to fit in a refrigerator door as a 3-liter container. With a gentle press, wine flows effortlessly into your glass or carafe, allowing for as much enjoyment as you desire, whenever you like. The wine stays fresh for weeks, even after opening, ensuring that each glass—from the first to the last—tastes just as delightful. The only remnants are a lightweight vacuum hose and a cardboard box, both of which can be quickly recycled.