A digital strategy for a beer pioneer
The Lakefront team sought a new strategy for showcasing their brand online. They wanted a solution that included a modern digital representation, an easy-to-use ecommerce platform for merchandise sales, a fully responsive design, and a dependable system for managing ticket sales for their popular brewery tours. With their strong standing as pioneers in Wisconsin's craft beer scene, innovative brews, and impressive search engine ranking, they faced the added challenge of maintaining this brand equity while creating a website that could adapt as the company evolved.
After several months of research, design, and development, we created a sleek, mobile-friendly website, including a dedicated New Grist landing page that embodies the vibrant essence of Lakefront Brewery. Additionally, we integrated a third-party solution that enables the Lakefront team to sell hundreds of tickets daily and streamline tour management in one place. To ensure the site remains relevant as the company grows, we made it easy for Lakefront’s web managers to add new landing pages and features, like the Beer Hall page for their new food service and the Ask the Brewer page designed for generating beer and food pairings.
We were proud to assist this cherished local business in enhancing its digital footprint, especially as fans ourselves. The new website allows them to share updates about their beer offerings with consumers and vendors, create additional pages and features as necessary, and serve as a central point for their digital marketing initiatives. Learn more at https://lightburn.co/our-work/lakefront-brewery.