Life In The Woods

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Overview

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2010

Year Founded

ABOUT LIFE IN THE WOODS

Barcelona Digital Marketing Agency

We are a consultancy specializing in insights, customer experience (CX), marketing, and communications, dedicated to planning and execution. By leveraging behavioral science, innovative technology solutions, and advanced problem-solving techniques, we assist organizations and individuals in attaining transformative outcomes.

LANGUAGES SPOKEN

EnglishSpanish

HIGHLIGHTS

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2010

Year Founded

Services

Focus

Industries

Clients

Services Provided

60% Digital Strategy

40% Marketing Funnel Development

55% Product UX Strategy

45% UX Research & Usability Testing

55% Brand Identity Design

45% Marketing Collateral Design

About the Team

OUR STORY

Life In The Woods (LITW), founded in 2011 and led by Alfons Pich and Cristina Salinas, is an independent firm based in Barcelona that excels in strategy, communication, marketing, and complex problem-solving. Combining technological solutions, structured methodologies, narrative techniques, and social sciences, LITW offers comprehensive solutions tailored for diverse organizations. Their extensive collaborations include sectors such as education, business, tourism, and culture, partnering with prestigious clients like the UNESCO Chair on Life Cycle and Climate Change, Mobile World Capital Barcelona, and the Generalitat de Catalunya. Alfons brings 20 years of expertise in communication strategies emphasizing authentic storytelling and creative technology use across various fields, while Cristina contributes over a decade of experience in digital content creation, advertising campaigns, and public

Portfolio

ESCI-UPF | Shaping Futures

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In 2019, we launched the ‘BelongBecome’ campaign for the School of International Studies at Pompeu Fabra University (ESCI-UPF) to celebrate the institution's twenty-fifth anniversary in Barcelona. The primary goal was to enhance brand visibility and cultivate a sense of community within the school, responding to challenges identified in previous research. We aimed to refresh the messaging to engage new audiences and reflect the increasing importance of digital platforms. This rebranding effort was necessary as five years had passed since the last campaign, and factors such as the COVID-19 pandemic, the rise of new technologies, and the shifting complexities of the world had significantly changed how students chose their programs. The ‘Shaping Futures’ campaign underscores the university's role in helping students navigate a time defined by digitalization, fluid identities, and post-truth contexts, emphasizing that it provides the environment for students to develop their futures. Education involves distinct aspects aimed at not only matching students with their potential but also encouraging them to explore and extend those limits. This journey should shape any university experience. Thus, both the university's structure and its approach to education must be adaptable, promoting intellectual growth throughout students' educational paths, a concept that is evident throughout the campaign. Following this, we implemented digital marketing efforts to maximize awareness of ESCI-UPF’s undergraduate, master’s, and postgraduate programs.

Traza Furniture

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Traza is an innovative company aimed at spearheading positive change in the environmental impact of the furniture industry. Their vision encompasses not just economic gains, but also the social and environmental benefits of making responsible furniture selections for projects. The company strives to balance quality with sustainability in their buying and selling processes, adopting a long-term perspective that values the welfare of workers, suppliers, and clients while remaining mindful of how production methods and materials affect the planet's resources. Our mission was to establish a strong and recognizable brand that would convey a narrative of transformation, grounded in data that enables the measurement of each purchase's impact, and foster connections between sustainable spaces and the broader ecosystem, eliminating the divide between indoor and outdoor environments. Initially, we engaged in a naming process through multiple workshops, ultimately selecting ‘Traza’. This term not only denotes the appearance of something but also suggests its footprint or trace, highlighting the concept of 'traceability'—the journey of a product through its various stages. Next, we performed an in-depth analysis of the industry's landscape and crafted a narrative to illustrate the added value of Traza’s services to its diverse audiences. We also formulated a comprehensive communication and marketing strategy for the brand's launch, focusing on the customer journey and addressing their needs effectively.

Equinox Hotel NYC

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Opened in 2019, the Equinox Hotel New York is a luxury five-star establishment situated in Hudson Yards, offering spa treatments, dining options, and complete access to the Equinox club, which serves as the brand’s core and is part of the upscale fitness company Equinox Holdings Inc. The Equinox website draws a global audience looking to customize their stay with personalized services that cater to both leisure and business needs, with additional amenities available within the hotel. The goal was to recognize the various types of visitors and simplify the booking process for accommodations and services. Equinox emphasizes a relaxing experience free of stress, starting with a straightforward and effective booking system. The focus was on identifying key customer journeys and pinpointing friction points to enable enhancements in the website's structure. Over the course of a year, two revisions were made to introduce changes in both design and functionality. As part of our analysis and strategy, we conducted a digital audit of the website to map out the primary customer journeys, enabling us to compile a list of modifications aimed at improving usability and optimizing the booking processes.

2 more projects

Projects & Clients

Project Size & Rate

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

N/A

Avg Hourly Rate

$100 - $149/hr

Cost Rating

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What Clients Have Said

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"Life In The Woods delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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Digital Strategy

Marketing Funnel Development

Product UX Strategy

UX Research & Usability Testing

Brand Identity Design

Marketing Collateral Design

Locations

Headquarters

C/Llull 151, Local

Barcelona, Catalonia, Spain 08005

+34936888839

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