Lform Design

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Overview

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2005

Year Founded

ABOUT LFORM DESIGN

Web Specialists for B2B Manufacturing Companies

Since 2006, Lform has specialized exclusively in the B2B manufacturing and industrial technology sector. Unlike generalist agencies that occasionally take on manufacturing projects, our team has dedicated nearly twenty years to understanding the purchasing behaviors of manufacturers, the search habits of engineers, and the criteria that procurement teams use to assess vendors. This expertise is crucial. Your audience isn't monolithic; engineers require detailed technical specifications and product information, while procurement teams focus on certifications, lead times, and supplier reliability. Management is concerned with risk and organizational fit. Generic web design and SEO strategies overlook these nuances entirely, whereas ours are tailored to address them. We operate at the convergence of customized website development and manufacturing-focused SEO, two fields that must be integrated from the outset to achieve optimal performance. We design websites to accommodate complex product catalogs, structured technical content, and lengthy B2B sales processes, then enhance them with SEO/LMO strategies that connect your capabilities with the right buyers at the right moment. The results are quantifiable. One precision components manufacturer secured first-page rankings for 47 key search terms and increased qualified organic traffic by 156% through effective use of structured data and technical content. A specialty metals distributor has implemented an SEO-driven eCommerce platform that integrates with Sage ERP, providing industrial buyers with real-time inventory access and simplified ordering. A global wax manufacturer revamped its digital strategy around a sophisticated product catalog, supported by a continuous SEO initiative to foster ongoing organic growth. Every project begins with a discovery phase that outlines your buyers, your product offerings, and your competitive landscape. We then build and continuously improve. If you’re a mid-market manufacturer looking for your website to attract qualified leads rather than merely showcase your brand, let’s discuss how we can help.

Tech Stack

LaravelSymfonyZend PHPPHPSQLAJAXJavaScript

Languages Spoken

English

HIGHLIGHTS

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2005

Year Founded

Services

Focus

Industries

Clients

Services Provided

15% Custom Web Application Development

10% E-Commerce Development

5% Backend Development

3% Frontend Development

15% Product UX Strategy

14% Web App UI Design

5% UX Research & Usability Testing

33% Search Engine Optimization (SEO)

About the Team

OUR STORY

Founded in 2005 by Ian Loew, Lform Design is New Jersey's leading boutique web design and development firm, also operating a satellite office in New York City. From the outset, Ian emphasized the importance of impactful web design in influencing prospects and boosting business results. Over time, Lform has expanded its services beyond custom design to include lead generation, SEO, and custom API integrations, tailored primarily for B2B manufacturing consultancies and companies. The dedicated team comprises skilled designers, developers, marketers, and content creators committed to excellence, mutual respect, and social responsibility. Lform prioritizes clients' needs by delivering seamless, customized web solutions that elevate brand presence and drive qualified leads, making it a trusted digital partner in the industry.

Portfolio

Hockmeyer - Providing a Leading Company with a Web

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Hockmeyer, a leading provider of milling technology, required a sleek and modern website that reflects their status as industry leaders. Additionally, the website needed to enhance user experience, enabling potential clients to view sample products and easily contact the company for quotes. We designed the website with future flexibility in mind, allowing for seamless integration of new features later on. Updating integrations is a straightforward process involving adjustments to data points in the WordPress back-end and minor modifications to facilitate site expansion. This results in a website that can evolve alongside the company. Many of our clients experience varying levels of growth, and we recognize the importance of a adaptable website that meets their needs today and in the future. For more information, visit https://lform.com/case-studies/hockmeyer/.

Business Process Reviews: Reducing Inefficiencies,

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AAA Innovations, a top provider of promotional products in the Advertising Specialty Industry, required a website that enables clients to request product samples and quotes while also offering new users access to limited content and a means to register for an account. They aimed to enhance the entire process to better meet their business needs. A significant challenge was that the site’s product, ordering, and customer management systems needed to be powered by AAA’s CRM/ERP solution, Netsuite, which is produced by Oracle. All product details on the site are sourced from Netsuite rather than being managed through the site administration. Orders placed are transmitted to Netsuite, and any updates in Netsuite are reflected on the site. Similarly, user accounts are created in Netsuite upon signup and maintained there. Recognizing the importance of user experience across various devices, the site is fully responsive and optimized for smartphones, tablets, and computers. Lform successfully tackled the challenge of ensuring that the comprehensive product search and filtering features function intuitively across mobile and desktop devices to maximize AAA’s sales conversion potential. The final website seamlessly integrates Netsuite’s data, Lform’s proprietary content management system, and marketing information, providing AAA and its users a site that effectively addresses their business requirements. For more details, visit https://lform.com/case-studies/aaa-innovations/.

Major Products - Culinary Web Transformation

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Major Products, a prominent supplier of culinary bases, gravies, and flavor solutions, required a contemporary website to cater to its varied clientele, which includes restaurants, corporate dining services, and healthcare providers. Their outdated previous site, combined with a shift towards online sales due to global lockdowns, prompted the need for a revitalized digital platform that is both attractive and functional. Our strategy featured a sleek design utilizing a straightforward blue and red color palette, extensive imagery to highlight products, and an intuitive layout to improve the user experience. We kicked off the project with thorough research, developing user personas and mapping the user journey to ensure the website addressed the needs of Major Products’ two main customer segments: operational executives focused on procurement and creative professionals in search of premium ingredients. We also tackled the technical challenge of integrating a third-party software that manages Major Products’ product catalog, ensuring that product information remains current and easily accessible. The outcome is a user-friendly, scalable website that enables customers to search for and filter products by various criteria for easier access. Additionally, a recipe section offers inspiration and practical applications for their products, linking directly to relevant catalog items. This project successfully updated Major Products’ online presence, aligning with their brand values and facilitating their ongoing growth in the culinary industry.

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