Lexic Pulse is transforming customer insights with its Total Customer Intelligence Platform, powered by the innovative Double Helix architecture featuring two synergistic AI engines. Its Active Listening Engine performs nonstop, omnichannel analysis, examining every contact center interaction—from calls to WhatsApp messages and support tickets—eliminating the common issue of overlooked customer interactions. Complementing this, the Proactive Listening Engine autonomously carries out large-scale, human-like qualitative interviews through platforms like WhatsApp and RCS, achieving over 60% response rates, thereby combining the depth of focus groups with the reach of surveys. Headquartered in Madrid, Lexic Pulse provides enterprises across Europe and LATAM with advanced AI-driven contact center analytics and conversational market research, delivering comprehensive visibility and understanding of the customer experience.