Leftfield

For Leftfield

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Overview

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2000

Year Founded

ABOUT LEFTFIELD

*a bureaucracy-free, award-winning creative zone

Leftfield is a comprehensive advertising boutique focused on conceptual and creative marketing and production, often transforming limited budgets into innovative possibilities. Having won more than 40 awards from the American Advertising Federation, Leftfield was founded in 2000 by Roman Fernandez, a Creative Director, Art Director, and Copywriter with over 25 years of experience in advertising. Our compact size allows us to offer exceptional personal service while eliminating the unnecessary bureaucracy that larger agencies often have. We're confident that you'll be pleased with what we offer.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2000

Year Founded

Services

Focus

Industries

Clients

Services Provided

5% Infographic Design

20% Brand Identity Design

15% Brand Refresh & Rebranding

10% Graphic Design

50% Print Design

Portfolio

Leftfield Industry Awards

Leftfield

Six (6) awards, including Gold, Diamond, and Top Honor.

The Juice Stop

This health-focused restaurant was established in 2020 by a couple who moved from Brooklyn, NY. After coming up with a name and logo for their still-developing eatery in Jupiter, FL, they sought the help of Leftfield to assist with everything they needed, including website design, menus, loyalty program materials, business cards, indoor signage, and more. The logo featured a subway train car, and the only known design element for the restaurant was the use of white subway tiles and some graffiti on the walls. Leftfield embraced the established elements and the founders' New York sensibility by fully adopting the recognizable NYC MTA (Metropolitan Transportation Authority) style for all client needs. This strategy helped create a connection between the owners’ NYC background and their new community on Florida's Treasure Coast, allowing The Juice Stop to stand out from competitors in the "healthy" food sector that typically utilize a uniform green and earthy aesthetic. This approach also resonated with many transplants from the North who were seeking more than just avocado toast and acai bowls; they were looking for a taste of home. Despite launching during the early days of the Covid pandemic, The Juice Stop not only bounced back but also thrived, and they are currently planning to open more locations.

Spa Juice Bar

Leftfield was hired to assist with the branding and launch of a small raw juice bar located in the trendy and competitive area of Las Olas in Fort Lauderdale. The shop's owners had clear ideas about the direction they wanted for their brand, so we focused on understanding their vision and making it a reality. We handled various aspects of their marketing, including digital and email campaigns, social media, loyalty initiatives, and public relations, while ensuring that our communications reflected the owners' voice and aligned with the brand's tone.

9 more projects