MVP for the Mazarena startup
Our team created a minimum viable product (MVP) for the Mazarena startup, with the goal of transforming the agricultural product trading landscape in Saudi Arabia. We needed to design a website that would attract leads from farmers and retail buyers, including restaurants, hotels, supermarkets, and hypermarkets, while highlighting the startup’s unique qualities. The design was tailored to meet the specific needs and characteristics of the target audience as well as the local context. We integrated traditional colors, symbols, and visual elements that resonate with the local community. The website was developed on the WordPress platform using a design builder. This tool facilitates page editing and customization through a user-friendly drag-and-drop interface, making the development process more straightforward for the startup team, even without technical expertise. We provided training for the startup team on using WordPress and the design builder, which included creating tutorials and educational resources to help them learn the basics of editing and modifying the site. Special focus was placed on optimizing the mobile version of the website, ensuring it was designed to fit various screen sizes for a smooth and enjoyable browsing experience on mobile devices.