Harbour β Brand Identity, Website and Mobile App
Design Type: Graphic Design, UI/UX Design, Web Design
Specialization and Business Area: Financial Services, Cryptocurrency
Project Overview:
Harbour aims to connect the realms of cryptocurrency and conventional finance. As a neobank, it offers a smooth experience for users looking to merge both areas within their financial investments. Harbour reflects clarity, simplicity, and a forward-thinking approach through its innovative user experience. Just as transport hubs enhance global accessibility, Harbour facilitates easier access to cryptocurrency. Various transportation methods can operate simultaneously, minimizing unnecessary exchanges while saving both time and money. Additionally, Harbour accelerates the emergence of new opportunities within the crypto and banking sectors.
Design Objectives:
The goal was to establish a brand identity that highlights Harbour's distinctiveness and its ambition to provide the most transparent banking experience globally. We sought to communicate the product's simplicity while maintaining an innovative feel. We aimed to create a minimum viable product (MVP) for a cross-platform mobile application that aligns with Harbourβs high standards for innovation, security, and user experience. This involved developing user experience logic that ensures intuitive usage and flexibility for integrating new features. Our intent was to design a website that embodies the concept of Harbour as a financial hub, aligning with the existing brand identity and mobile application. It was essential to highlight the brand's core principlesβinnovation, accessibility, and advanced technological solutions.