Website, Graphics, Content and Social for Biked
Biked - Grand Rapids Bike Shop
Biked launched its first store on Roger B Chaffee Memorial Blvd, situated in a traditionally industrial and manufacturing area. This strategic location helped Biked reduce expenses, remain accessible to customers, and facilitate bike pickups. With the shop established, it was time to present Biked’s vision to the cycling community in Grand Rapids. To achieve this, Biked collaborated with Launch Kit to implement a comprehensive marketing strategy. The activation of four key marketing components has enabled us to enhance Biked's visibility across platforms like Google, Facebook, Instagram, TikTok, LinkedIn, YouTube, and their own website. With the graphics, web, and content teams from Launch Kit working together, we’ve managed to maintain a cohesive brand experience across these various customer interactions. For instance, someone might encounter a Biked marketing flyer, check their Instagram, view an authentic and up-to-date feed, click the link in their bio for more information on Biked’s services, and ultimately decide to schedule an online bike tune-up. This illustrates a well-connected marketing system in action.