Reefilla - launched EV charging service in 2 weeks
Reefilla is a startup that enables electric vehicle (EV) charging anytime, anywhere. Established in Turin in 2021 by Gabriele Bergoglio, Marco Bevilacqua, and Pietro Balda, we first collaborated in March 2021. Eager to launch quickly, we immediately started conducting research. During a strategic workshop, we focused on the customer journey and identified that effective logistics management for the charging service was essential for running a pilot project. How did we tackle this in just two weeks? We utilized Bubble to develop a web interface that allows users to request manual charging. New visitors to the website can also create profiles and add their electric vehicles to the platform. We implemented Xano and ReTool to build a tool for the Reefilla team to monitor each user's vehicle battery levels, plan charging routes, and visualize them on Google Maps. The operational team then uses Google Maps to access each vehicle. Moreover, we designed and set up a series of user and admin notifications sent via email to enhance the experience. Following the strategic workshop and two one-week sprints, Reefilla was prepared to test its MVP with actual vehicles and users. Co-founder Pietro Balda shares, "We partnered with Francesco from Lateral Studio a few months after launching our business. Within a few weeks, we successfully launched our MVP to test and validate the market. Lateral proved to be an excellent partner technically and strategically, with a results-driven and adaptable approach that made collaboration enjoyable." By July 2022, due to its swift iteration and growth, Reefilla secured €1M in funding from A11 Venture and other angel investors. We take pride in having been a part of their journey thus far!