LASEO

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2023

Year Founded

ABOUT LASEO

AI-driven SEO for sustainable growth

At LASEO, we focus solely on enhancing your company's organic growth through effective SEO strategies. Our team creates customized plans aimed at boosting your search engine rankings and drawing in specific traffic to your site. This results in a consistent rise in visitors and improved conversion rates, all aligned with your business objectives. Our dedicated SEO strategy involves constant analysis, optimization, and improvement of all elements of your online presence. Leveraging our expertise and data-driven techniques, we achieve lasting results. We not only enhance your visibility but also ensure you maintain a competitive edge and speed up your online growth.

Tech Stack

ShopifyWordPress

Languages Spoken

DutchEnglish

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2023

Year Founded

Services

Focus

Industries

Clients

Services Provided

100% Search Engine Optimization (SEO)

About the Team

OUR STORY

Our Narrative LASEO is a recognized SEO agency that is committed to improving your online presence. Utilizing effective strategies and emphasizing long-term results, we elevate your business to the forefront of major search engines.

Portfolio

International SEO strategy for Red Wing Shoes

Red Wing

Red Wing Shoes, a historic American boot brand from Minnesota with over 120 years of heritage, collaborated with LASEO to implement a European SEO strategy aimed at enhancing the brand's presence in key markets, much like its established stores in Amsterdam, Berlin, and London. The challenge was to assert American heritage authority across six European markets and five languages, targeting iconic models like the Iron Ranger, Classic Moc, Pecos, and Engineer without sounding like a translation. Our strategy included: 1. Conducting a technical SEO audit of the European website. We revamped the hreflang tags, resolved crawl and indexing issues, redesigned the international site structure, and improved product and breadcrumb schema across all language versions. 2. Creating multilingual content focused on the various boot silhouettes. Local copywriters developed category, product, and editorial content tailored to each iconic model, connecting the boots to local craftsmanship, workwear, and heritage that resonate within each country. 3. Executing targeted PR for heritage and menswear. We gained editorial coverage from key fashion, workwear, and lifestyle publications in each region, establishing topical authority in the most commercially relevant categories. 4. Ongoing technical enhancements. Monthly audits, improvements in Core Web Vitals, and continual internal linking adjustments keep the European site consistently optimized. The results include steady organic growth across all six markets, with category and product pages ranking for high-intent search queries in five languages. The narrative of the American brand conveys online with the same accuracy as the boots themselves. The ongoing plan includes a comprehensive international SEO retainer that encompasses technical optimization, content creation, eCommerce SEO, and link building.

SEO strategy across markets for Balmain Hair

Balmain Hair

Balmain Hair Couture, a high-end haircare and extensions brand with over 45 years of heritage from Balmain Paris runways, collaborated with LASEO to create a global SEO strategy for its four distinct labels: Balmain Paris Hair Couture, Balmain Hair Couture Professional, the Salon line, and the Extensions line. The objective was to move away from four isolated SEO initiatives and instead implement a unified multilingual strategy that maintains a couture style in six languages, while allowing each label to target its specific audience (retail consumers, professional hairdressers, B2B salon clients, and influencers for extensions). Our approach included: 1. A cohesive international framework. We integrated hreflang, redesigned the URL structure for the different labels, and improved internal linking to ensure authority flows appropriately between Balmain Paris Hair Couture and its sub-brands. 2. Tailored couture content for each label. Writers fluent in six languages crafted product descriptions, category pages, and editorial content specifically aimed at each target audience: end consumers for Hair Couture, professionals for Professional, B2B decision-makers for Salon, and influencers for Extensions. 3. eCommerce SEO and conversion rate optimization. We enhanced product detail pages (PDPs), collection pages, and on-site search to boost both rankings and conversion rates across different markets. 4. Strategic link building to beauty publications and trade media to enhance authority among couture enthusiasts. As a result, each label now experiences parallel growth instead of competing for the same authority. Balmain Hair is now represented online with the same sophistication it exudes on the runway, in all six languages and across its entire product range from extensions to professional salon products. Future work will involve an international SEO retainer focused on technical aspects, eCommerce, content, and conversion rate optimization.

USA/EU SEO Strategy for Lake Cycling

Lake Cycling

Lake Cycling, a manufacturer of hand-crafted cycling footwear for over 40 years, collaborated with LASEO to implement an international SEO strategy targeting the United States and major European markets. The goal was to enhance the organic visibility of this premium heritage brand across six key markets (USA, UK, Germany, France, Italy, Netherlands) in five different languages, while maintaining the craftsmanship story behind iconic models like the CX, MX, TX, and Winter Boot collections. Our strategy focused on three main areas: 1. **Technical SEO Foundation:** We started with an in-depth technical audit of both the US and European websites, addressing issues related to crawlability, hreflang implementation, internal linking, and product schema across all language versions. 2. **Multilingual Content and Site Architecture:** We restructured the international site to feature category pages based on product discipline (road, MTB, gravel, winter) and provided native-language content for each market, created by cycling-specialist copywriters. Each storefront was optimized for local search intent while maintaining a unified architecture. 3. **Targeted Cycling PR and Link Building:** We achieved editorial mentions and digital PR placements with leading cycling publishers in each region, establishing topical authority that positively influenced category-page rankings. **Results:** We observed consistent organic growth across all six markets, with traffic from the US and EU increasing month over month. Lake Cycling now ranks highly for high-intent queries related to cycling shoes in every language we support, including terms like "gravel cycling shoes" and "fietsschoenen winter." **Ongoing Work:** We continue to provide comprehensive international SEO services that encompass technical, content, eCommerce SEO, and link building efforts.