Lapidarius

For Lapidarius

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Overview

$10,000+

Min Project Size

2 - 9

Employees

2017

Year Founded

ABOUT LAPIDARIUS

Brand Creators & Advisors

We assist clients in their growth and transformation. By combining, refining, and articulating their ideas, we channel their enthusiasm and expertise into effective strategies and clear communication. This process is often challenging, consistently enjoyable, highly productive, and memorable.

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

2 - 9

Employees

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided

70% Brand Identity Design

30% Brand Refresh & Rebranding

About the Team

OUR STORY

With over 25 years of strategic expertise across diverse industries such as apparel, beauty, beverages, food, travel & leisure, education, technology, financial services, and media, Ben established Lapidarius to empower small to mid-cap companies in achieving exceptional growth tailored to their unique goals. His vision centers on cultivating a strategic environment that attracts, nurtures, and advances top industry minds. Beyond leadership, Ben oversees strategic partnerships, intellectual property development, and client relations, leveraging his profound experience. Holding an honors degree in Philosophy from Queen’s University, Kingston, he brings thoughtful insight and holds dual citizenship in Canada and the United Kingdom.

Portfolio

Loud Lemon:

Unknown

Loud Lemon approached Lapidarius early for assistance with marketing and strategy. We started by establishing the brand's positioning, values, and market entry strategies, focusing on elements like package design and product formulation guidance. Serving as chief marketing and strategy officers since the brand's launch, we've carried out consumer research, developed investor presentations, overseen photo and video shoots, and assisted in finding a social and digital agency partner. Despite launching during the Covid-19 pandemic, the brand has experienced early success, achieving notable growth in its online presence and national reach.

Transformation from Newcomer to Power Brand

Unknown

Algenist emerged as an unconventional player in the beauty industry. Originating from a biotechnology firm in Silicon Valley, they adopted a startup approach to anti-aging science by creating a patented active ingredient derived from microalgae. Their enthusiasm was recognized by retailers, editors, and consumers alike. In 2016, following its acquisition by a private equity firm, Algenist sought a brand overhaul to solidify its distinct and valuable position in the market, strengthen its emotional ties with customers, and prepare for future growth. We crafted a straightforward and compelling brand narrative for employees, partners, influencers, and consumers. This alignment among all stakeholders around a clear story empowered the team to execute more effectively and make informed decisions. Ultimately, we transformed this narrative into a visual brand playbook to foster and drive growth.

Dragons fly far: crafting a globally craveable story for growth

Unknown

In 2017 and 2018, Marchon/VSP enlisted our assistance in defining the brand narrative and strategy in collaboration with the Dragon team. The brand was undergoing a transition with a new team and fresh market objectives. This necessitated the removal of outdated elements that were hindering progress and setting ambitious new standards for Dragon's essence, mission, and business objectives for the future. This process involved reshaping the brand's core identity, foundational elements, and guidelines for expression—carried out internally in collaboration with us. The outcome is a refreshed brand, along with a framework and set of rules for effective execution, positioning Dragon sharply in the market to promote inclusivity, creativity, and positivity in sports. This represents a significant evolution, drawing upon the best of what Dragon has been, is, and will always be.

1 more project

Projects & Clients

Project Size & Rate

Minimum Project Size

$10,000+

Pricing Snapshot

Min Project Size

$10,000+

Avg Hourly Rate

N/A

Cost Rating

N/A

What Clients Have Said

"Lapidarius delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Brand Identity Design

Brand Refresh & Rebranding

Industry Recognitions

PERSONALIZED PRODUCTS BASED ON EVIDENCE

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Portfolio

Loud Lemon:

Unknown

Transformation from Newcomer to Power Brand

Unknown

Dragons fly far: crafting a globally craveable story for growth

Unknown

1 more project