LaBella Creative

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Overview

$5,000+

Min Project Size

2 - 9

Employees

2007

Year Founded

ABOUT LABELLA CREATIVE

Increase Online Engagement with Compelling Content

We enhance your business's online presence through strategic content marketing. Increase your visibility and communicate your mission with a clever digital marketing approach. Our focus extends beyond design, allowing us to accelerate your content marketing efforts through original and creative concepts. We collaborate with organizations and small to medium enterprises that are committed to ongoing growth and improvement, particularly those making a positive impact in the world. As a woman-owned business with an award-winning copywriting and design team, we have been applying our expertise to support businesses and organizations since 2007.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

2 - 9

Employees

2007

Year Founded

Services

Focus

Industries

Clients

Services Provided

18% Content Marketing Strategy

7% Search Engine Optimization (SEO)

3% Conversion Rate Optimization (CRO)

5% Digital Strategy

13% Graphic Design

20% Brand Identity Design

17% CMS Development & Customization

17% Custom Web Application Development

About the Team

OUR STORY

Founded by Lori M. Dean, a seasoned content marketing strategist and SEO consultant since 1999, the company specializes in crafting engaging, data-driven website content that ranks well and converts visitors into loyal customers. Emphasizing a blend of analytical and creative skills rooted in Lori's background in math, art, storytelling, design, and user experience, the firm partners with growth-oriented small to medium-sized businesses and organizations seeking continuous improvement through content marketing and SEO. Beyond web design, they focus on innovative strategies tailored to client audiences, fostering trust and lasting relationships. Trusted by leading brands, this woman-owned business has delivered award-winning copywriting and design services since 2007, committed to driving measurable online impact and revenue growth.

Portfolio

City of Massillon Website

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The City of Massillon's website was significantly outdated and did not function on smartphones, presenting a major challenge for the city. They required a more effective way to disseminate news, events, and city-related information to residents, local businesses, and visitors in a user-friendly manner. Additionally, it was essential for the website to be accessible to individuals with both permanent and temporary disabilities, ensuring compliance with Section 508 requirements for government websites, as well as reaching all residents and visitors. At LaBella Creative, we began by organizing the approximately 200 pages of the site into an easily navigable site map, taking into account three primary groups: residents, businesses, and visitors. We categorized the pages accordingly, alongside government and departmental sections. We also identified the need for a secondary navigation menu at the top of each page to allow residents to quickly access tasks like payment processing. During this evaluation, we discovered additional pages and content that should be incorporated into the new site. After arranging the pages into a site map, we proceeded to create prototypes for key pages to demonstrate content layout. Following city approval, we designed the website interface using their existing branding, developing a color palette that matched their identity and ensured visual accessibility. The pages were then constructed utilizing this color scheme alongside content from the current site and some new additions. From the outset of the design phase through to the final development, we prioritized accessibility. As a result, the City of Massillon now has a website that is easily navigable on desktops, smartphones, and tablets for its diverse residents, visitors, and local businesses, giving the city confidence that the site is accessible to everyone.

Justice for Jun Website and Branding

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Jun's battle against racial discrimination has been a noble effort for over five years, yet it lacked a dedicated online presence. Previously, Jun's supporters relied on various websites and crowdfunding platforms, missing a centralized place to educate people about the case and gather support. In their quest to rally more organizations and individuals behind Jun, they felt a well-designed website would reflect the case's strengths and the exceptional backing it has garnered. At LaBella Creative, we swiftly created a color scheme and logo that encapsulated the tone of this fight for justice. We utilized visuals, such as photos and logos of supporting organizations, to design engaging and user-friendly layouts that amplified Jun’s powerful narrative. Prominent red buttons on a navy blue backdrop encouraged visitors to “Donate Now” and “Subscribe,” aiming to inspire greater action and awareness for the cause. The Donate page included a donation form and QR codes to facilitate contributions from supporters worldwide. A News section was implemented to keep followers informed about the latest developments in the case, using the user-friendly WordPress platform for updates. LaBella Creative also arranged a hosting solution that ensured the site loads quickly across the globe, whether accessed from San Francisco or Shanghai. Through these efforts, LaBella Creative has established a solid, professional online presence for Justice for Jun, leading to increased ongoing donations from around the world and significantly improving funding rates compared to earlier initiatives. The website has enabled Justice for Jun to garner more support and raise awareness about the case's significance.

Ralston Instruments Marketing Collateral

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For more than 50 years, Ralston Instruments has developed pressure calibration equipment and systems for various applications, streamlining critical pressure testing, maintenance, and repair processes. As the company grew and expanded its offerings to include digital gauges and enhanced calibration products, it required marketing materials to showcase these products to businesses and distributors. To support its transition into manufacturing digital gauges and enhancing its calibration product line, Ralston Instruments needed effective marketing strategies, both online and in print, for sales representatives and trade shows. Since 2010, in collaboration with the strategic design and development firm Sprokets, LaBella Creative has created advertisements for publications focusing on pressure control and calibration across global field and laboratory settings. Additionally, we developed brochures, data sheets, catalogs, website banner ads, and user manuals. We ensured consistent branding across all marketing materials, making Ralston Instruments easily recognizable in both print and digital formats. Having printed materials enabled Ralston Instruments to provide detailed product information during trade shows and face-to-face meetings with customers and distributors. The publication ads have bolstered their reputation as leaders in the calibration industry among various sectors that utilize their products. The user manuals have been valuable for customers, helping them use products safely while offering a means for current users to seek support or find accessories. Each advertising and marketing initiative has resulted in a significant boost in product sales, forcing Ralston Instruments to prepare internally for the surge in orders following each campaign. The return on investment has proven to be very beneficial.

1 more project

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

N/A

Cost Rating

N/A

What Clients Have Said

"LaBella Creative delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Select a service

Content Marketing Strategy

Search Engine Optimization (SEO)

Conversion Rate Optimization (CRO)

Digital Strategy

Graphic Design

Brand Identity Design

CMS Development & Customization

Custom Web Application Development

Locations

Headquarters

108 OH-3, Cleveland, OH, United States

Cleveland, Ohio, United States 44114

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