Labeling Theory

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Overview

$10,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2022

Year Founded

ABOUT LABELING THEORY

Build Your Character

Labeling Theory is a branding studio located in Los Angeles that caters to businesses looking to stand out. We assist companies in clarifying their unique qualities, fully embracing their vision and narrative to bring their brands to life. Our dedicated team consists of brand strategists and imaginative creatives based in Los Angeles. We empower organizations with customized strategies, design frameworks, and impactful communication to craft memorable brand experiences. Our Services include: - Brand Strategy - Visual Identity - Verbal Identity - Brand Activation Our Capabilities feature: - Stakeholder Interviews - Vision, Mission, and Values Development - Competitor Analysis - Audience Targeting - Brand Positioning - Brand Naming and Narrative Creation - Logotype and Trademark Design - Color and Typography Palettes - Graphics and Photo Direction - Layout and Design Systems - Brand Messaging - Guidelines and Toolkits - Web Design and Development - Marketing Campaigns - Brand Collateral - Photography and Video - Environmental Graphics - Packaging Design

LANGUAGES SPOKEN

English

HIGHLIGHTS

$10,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2022

Year Founded

Services

Focus

Industries

Clients

Services Provided+6 Services

12% Brand Guidelines Development

15% Brand Identity Design

7% Corporate Stationery Design

6% Pitch Deck & Presentation Design

12% Marketing Collateral Design

12% Packaging Design

6% Social Media Graphics & Templates

5% Infographic Design

About the Team

OUR STORY

Many businesses face challenges in converting their vision and purpose into compelling visuals, frequently resorting to trendy designs that fail to set them apart. This common approach results in brands blending in rather than standing out. We address this issue by crafting distinctive and unique designs that genuinely reflect each brand's essence. Our work brings brands to life by ensuring their identity is authentic, memorable, and firmly rooted in their core values. By moving away from fleeting trends and focusing on individuality, we help brands establish a strong and lasting presence that resonates meaningfully with their audience.

Portfolio

Night Shift

**Overview** We were tasked with developing a cannabis brand aimed at an older demographic, one that evokes nostalgia. Our ideal customer isn't primarily focused on the highest THC levels or the latest flavor trends; rather, they seek a relaxing way to unwind in the evening with the classic strains from their past. Our goal was to establish a solid brand foundation, beginning with naming and messaging, and then expanding the brand narrative into a comprehensive visual identity system along with detailed brand guidelines to ensure its longevity. **Packaging System** We designed a cohesive packaging system to guarantee brand consistency for recognition and allow for future product line expansion. Our aim was to create packaging that is visually appealing and eye-catching yet relatively discreet for our older customers. The packaging utilizes illustrations and colors to distinguish between different cannabis strains while ensuring our brand name is prominently displayed and consistently applied. This approach helps set our product apart in today’s crowded retail market. **Project Scope** - Brand Strategy - Naming - Visual Identity - Verbal Identity - Logo Design - Packaging Design - Web Design **Case Study** [Labeling Theory - Night Shift](https://www.labelingtheory.com/night-shift)

Modify

Lotus Producers

Summary Our long-time collaborator and film director, Jessica Jane Hart, enlisted us to develop a graphics package for her latest film, "Modify." This documentary tells the uplifting stories of three athletes who accomplish extraordinary feats in extreme sports despite facing disabilities. Title Design and Credits In crafting the title sequence for "Modify," we aimed to find a harmonious blend between the mechanical and practical elements of the athletes' off-road vehicles and the rugged, worn environment depicted in the film. We animated the title design with subtle movements to reflect the theme of making minor adjustments to achieve captivating and thrilling outcomes. The final design beautifully enhanced the film, generating excitement and intrigue for what was to come. Project Scope Art Direction Logo Design Motion Graphics Case Study https://www.labelingtheory.com/modify

Las Palmas

Overview Situated on Las Palmas Ave in Hollywood, this immaculate luxury apartment aimed to enhance its public image and attract new tenants. Together, we worked to establish the property’s identity as 'A Luxury Residence for Dream Chasers,' creating an engaging brand story and online presence to generate leasing leads and redefine the essence of living in Hollywood. Brand Strategy & Visual Identity With the aspirations of our audience in mind, we carefully developed a brand strategy built around the idea of 'Where Dreams Reside.' This concept became the foundation for a strong visual and verbal identity that connects with our audience on a deep, emotional level. Aiming for a contemporary and artistic feel, we implemented a flexible layout system to ensure consistent communication through dynamic and visually appealing designs. Project Scope Brand Strategy Naming Visual Identity Verbal Identity Web Design Case Study [Web link]

2 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$10,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$10,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

“

"Labeling Theory delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

0 Reviews

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Select a service

Brand Guidelines Development

Brand Identity Design

Corporate Stationery Design

Pitch Deck & Presentation Design

Marketing Collateral Design

Packaging Design

Social Media Graphics & Templates

Infographic Design

Illustration & Icon Design

Brand Refresh & Rebranding

Environmental & Signage Design

Graphic Design

Web App UI Design

Design System Creation

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