**CLIENT:** South of Beale **PROJECT SIZE:** $10,000 to $49,999 **Services Provided:** Web Design **Project Overview:** South of Beale (affectionately known as SOB) is a beloved restaurant in the South Main Arts District of Downtown Memphis, owned by Ed and Brittany Cabiago. Not only is it a popular destination in the area, but it also serves as LAB's preferred spot for after-work gatherings. With a unique and creative menu, SOB has expanded by opening a second location in East Memphis, previously home to Interim restaurant. Furthermore, the original Downtown location has relocated to a newly renovated, stylish building next door. Seeking a modernized logo and website, South of Beale partnered with Memphis-based LAB Digital Creative. The result was a new logo reflecting an upscale and contemporary vibe, symbolically pointing south in reference to the restaurant's name. Additionally, LAB created a playful 'passport stamp' logo for both locations. The updated website, crafted with a modern aesthetic, is optimized for mobile users and features an intuitive menu with color-coded indicators for dietary preferences, as well as full integration with the online reservation platform, Resy. The new site places a greater emphasis on private dining options available at both locations. LAB is excited to launch this website for one of their favorite dinner spots and witness SOB's growth in Memphis. **Looking for a custom web design that represents your brand’s identity? Contact LAB today.** --- **CLIENT:** Fisher Arnold Engineering **PROJECT SCHEDULE:** January 2022 — March 2022 **PROJECT SIZE:** $10,000 to $49,999 **Services Provided:** Web Design **Project Overview:** Fisher Arnold has spent nearly 40 years establishing itself as a premier architecture, engineering, planning, and consulting firm based in Memphis, Tennessee. Serving diverse sectors including education, healthcare, municipal, and commercial, the firm aims to deliver high-quality, value-driven solutions nationwide. With more than 160 professionals and offices in multiple states, Fisher Arnold recognized the need for a website redesign to better showcase its services and expertise. LAB Digital was brought on board to develop a custom web design that highlights the firm’s extensive project range, from civil engineering to architectural design. The new website employs modern visuals tailored to the needs of an engineering/architecture firm. It features an easily navigable project portfolio, a directory of key team members, and dedicated landing pages for various market sectors such as aviation, healthcare, and transportation. LAB also highlighted Fisher Arnold's services with individual pages for each major offering. --- **CLIENT:** Arcade Restaurant **PROJECT SIZE:** $10,000 to $49,999 **Services Provided:** Web Design, Restaurant Branding **Project Overview:** To commemorate their 100-year anniversary, the iconic Arcade Restaurant in Memphis engaged LAB to revamp their brand strategy and create a retro yet modern website. As the Zepatos family passes ownership to the fourth generation, it became essential to retain the brand's rich history while modernizing its aesthetics for consistent use across digital and print mediums. LAB initiated the revitalization by digitizing the famous neon Arcade sign. Following the new logo development, they designed updated menus and signage, and even crafted a customized Snapchat filter for the anniversary event. The website features retro illustrations combined with a sleek design, incorporating elements from the restaurant’s unique decor, such as the boomerang table decorations. The new site includes a specialized menu page, online booking through OpenTable, food ordering via DoorDash, and an e-commerce component for their gift shop. User-friendly mobile design elements were also prioritized to help tourists easily navigate and find information. --- **CLIENT:** Skinner Technology Group **PROJECT SIZE:** $10,000 to $49,999 **Services Provided:** Custom Software Development, Branding, Digital Strategy, Web Design, Web Development **Project Overview:** We developed a brand and website for a new startup IT company, specializing in cybersecurity audits, particularly for accounting firms. After transitioning from a large accounting firm, they sought our expertise for creating a comprehensive brand identity. LAB designed a striking logo along with a complete suite of corporate materials, including business cards, email signatures, and extensive presentation decks. The website naturally extended the brand, and following its launch, we aim to embark on a digital marketing and public relations strategy together. --- **CLIENT:** Lansky Bros **PROJECT SIZE:** $10,000 to $49,999 **Services Provided:** E-Commerce Development **Project Overview:** Lansky Bros. required a more robust e-commerce platform, prompting them to collaborate with LAB Digital Creative for enhanced capabilities. They had outgrown their previous website's features and sought a powerful solution. LAB opted for Shopify Premium, offering extensive functionalities for modern e-commerce needs. The custom-built website features integrations with Instagram for shopping, personalized styling to match the brand's classic image, advanced search capabilities, and comprehensive filtering options. Additionally, we ensured that previous customer data from their old platform was seamlessly transferred, maintaining continuity in customer experience. --- **CLIENT:** Cetacea **PROJECT SIZE:** $10,000 to $49,999 **Services Provided:** Web Design **Project Overview:** Cetacea aimed to create a search engine-friendly website that highlights their expertise and retail partnerships. LAB Digital refreshed their logo and designed a fully customized website that allows users to search for team members based on specific accounts or regions. Our copywriting services enhanced content throughout the site, ultimately aiding Cetacea in showcasing their capabilities and team expertise. --- **CLIENT:** SRM Strategic Resource Management **PROJECT SCHEDULE:** June 2021 — October 2021 **PROJECT SIZE:** $10,000 to $49,999 **Services Provided:** Web Design **Project Overview:** SRM, a global leader in B2B services, sought a new website to reflect their broadened scope of services. Understanding the need for an intuitive design to handle a wealth of information, LAB designed a scalable website integrated with HubSpot for blogging and news features, complete with testimonials and a detailed "About Us" section. The site also offers a careers page and ADA-compliant accessibility options. --- **CLIENT:** Interstate Building Materials **PROJECT SIZE:** Less than $10,000 **Services Provided:** Web Design **Project Overview:** Interstate Building Materials, a young but rapidly growing lumber supply company, required a welcoming website to connect personally with clients. LAB developed a home page that introduces the company, its team, product offerings, client testimonials, and contact information, helping visitors learn about everything from cabinets to roofing. --- **CLIENT:** Alliance Industries **PROJECT SIZE:** $10,000 to $49,999 **Services Provided:** Web Design **Project Overview:** LAB Digital Creative designed a new brand and website for Alliance Industries, a leading supplier of steel wire ropes and related products. We worked closely with the company to create a new logo that reflects their offerings while enhancing their online presence with a user-friendly website that categorizes products and communicates core values across various markets. --- **CLIENT:** ELITE Total Health **PROJECT SCHEDULE:** June 2019 — August 2019 **PROJECT SIZE:** Less than $10,000 **Services Provided:** Web Design **Project Overview:** LAB Digital Creative refreshed the branding for ELITE Total Wellness, transitioning from a focus on men's health to serving a broader clientele. The new logo incorporates a Greek Cross symbol, representing healthcare, while the revamped signage and cheeky messaging promote additional services such as Hydration Therapy and Medical Aesthetics. --- **CLIENT:** Altana on McLean **PROJECT SCHEDULE:** January 2020 — February 2020 **PROJECT SIZE:** Less than $10,000 **Services Provided:** Branding **Project Overview:** LAB Digital Creative was selected to create the name and logo for a new mixed-use building in Midtown called Altana on McLean. The name conveys sophistication, while the logo embodies mountain imagery and proprietary colors, effectively representing the project's uniqueness. --- **CLIENT:** FedEx **PROJECT SCHEDULE:** March 2022 — Ongoing **PROJECT SIZE:** $10,000 to $49,999 **Services Provided:** Web Development **Project Overview:** We handled the migration and cleanup of a website for one of FedEx's product lines. This effort included an overhaul of the database and enhancements to accommodate the needs of a high-profile client, strengthening our service capabilities.