Kyttn

Kyttn is a marketing consultancy focused on diagnostics for growth-stage companies in New Zealand and Australia. It was established by Jake Siddall, a Creative Director with over 20 years of experience at leading global agencies and a recipient of numerous international awards in creativity, design, and effectiveness. Many businesses do not face a marketing issue; rather, they encounter a sequencing issue. They often invest in branding without understanding their competitive landscape, launch Google Ads before ensuring their website is converting, and create content before establishing a discoverable online presence. Kyttn addresses this sequencing problem. Each project begins with Sphynx 2.0, a unique competitive intelligence approach that analyzes the market, identifies true competitors, and reveals the gaps they leave open. There’s no guesswork or lengthy reports—instead, clients receive a straightforward assessment of whether a feasible position exists and precise targets to pursue. The subsequent work unfolds in five steps: identifying the gap, increasing visibility, engaging and converting customers, building authority, and leading the market. Clients only pay for the phases their business requires. The team consists solely of senior professionals—no account managers or inexperienced staff learning at your expense. Jake personally oversees each project, bringing in specialized collaborators as necessary. Kyttn provides expertise in SEO, Google Ads, AI visibility, brand strategy, conversion optimization, content creation, and creative campaigns, and is based in Auckland.