Krolog helped MiniScraper to increase sales
Mini Scrapper, a brand specializing in tools and home improvement products, sought our assistance to enhance the sales of his items via Amazon's PPC campaigns. You can find his Amazon store here: https://amzn.to/3Go5rUB. Upon starting our collaboration with William, we noted that his sales figures were subpar and his ACoS was higher than desired. We pinpointed several issues that needed attention, including low click-through rates, low conversion rates, and elevated cost-per-click. Our analysis revealed several problems: bids were not properly optimized, the campaign structure was lacking, and there were multiple campaigns with high ACoS.
Our solution involved a comprehensive PPC strategy aimed at boosting sales while lowering costs. We optimized all of William's existing campaigns, made necessary adjustments to bids, keywords, and ad copy, paused unprofitable ad campaigns, and created new PPC campaigns targeting various keywords and ad placements. We continuously monitored sales figures and ACoS to track our progress and performed micro-level optimization on the PPC campaigns.
As a result of our initiatives, we saw a marked improvement in William’s sales and ACoS. Here are the results from the past three months:
- January 2023: $6,985 in PPC sales with a 21% ACoS
- February 2023: $7,181 in PPC sales with a 17.6% ACoS
- March 2023: $8,260 in PPC sales with a 13.67% ACoS
Thanks to our efforts, there has been a consistent rise in sales each month, accompanied by a reduction in ACoS. We successfully helped William reach his goal of increasing sales while lowering his advertising expenses.