Krister Ross

Krister Ross is a seasoned expert in AI Search Optimization, SEO, growth marketing, and analytics, boasting over 15 years of experience. He collaborates closely with founders, executives, and marketing leaders to achieve quantifiable growth through AI-enhanced search visibility, technical SEO, conversion optimization, and sophisticated web analytics. Throughout his career, he has held prominent positions such as Head of SEO, Head of Analytics, Head of Web Analytics, Agency Director, and Partner at well-respected firms in Norway, which has equipped him with a robust understanding of both strategic decision-making and practical execution. Krister is also the founder of CitationLab.ai, a platform dedicated to AI search visibility and citation analysis, as well as MarketingManager, a growth and analytics tool designed to facilitate data-driven marketing choices. His approach effectively blends technical expertise with logical business strategies and measurable results. By selectively working with a small number of clients, he fosters close collaboration and a holistic strategy that encompasses content, technical implementation, and performance measurement. His aim is to enhance visibility in impactful areas and convert that visibility into tangible growth and profitability. Key areas of expertise include AI Search Optimization (AI SEO, AEO, GEO, LLM optimization), Technical SEO, site architecture, migrations, organic growth and conversion strategy, as well as analytics and decision support frameworks.