Web Design and Development (Ecommerce)
**Summary:** King Turf, located in New South Wales, specializes in supplying and installing artificial grass. The company provides various high-quality synthetic grass options for installation on any surface, offering an aesthetically pleasing result that saves customers both time and money. Here’s how we helped King Turf increase brand awareness and boost conversions.
**Challenge:** The turf market in NSW is saturated with companies offering similar products and services, all vying for local customers' attention. Standing out in the synthetic turf sector and enhancing online brand presence while driving sales and conversions poses a significant challenge. To successfully launch and achieve consistent growth, we needed to develop a comprehensive eCommerce website aimed at generating leads, phone inquiries, orders, and enhancing cross-selling opportunities from supply to installation.
**Discovery:** The founder of King Turf has spent a decade in the artificial grass industry, yet the brand itself is relatively new, having been established in 2020. The pandemic and accompanying government regulations prompted the founder to transition the brand to a digital platform. The brand name clearly indicates a desire to lead in the industry, which necessitated the creation of a visual identity that reflects its narrative and differentiates the company from competitors. Since King Turf’s customers primarily use mobile devices, it was essential to prioritize a sleek, responsive, and fast mobile website. To further enhance brand visibility, we recognized the importance of stepping up their promotional efforts through targeted campaigns and integration with search engine feeds.
**Results:** Since its launch, King Turf has experienced a weekly growth rate of 50%, with a 30% reduction in cost per lead and a 110% increase in website traffic. By managing the entire project, we were able to modify the website's layout and functionality based on data we gathered from social media and paid advertising activities.