Fabiosa Media Collaboration Case Study
Fabiosa Media is a global media publisher primarily focused on the US and Latin American markets. The company specializes in creating and distributing viral video content on platforms such as Facebook, YouTube, Instagram, and TikTok. Objective Kiwi Agency assisted Fabiosa Media in three main areas:
- Conducting research and analysis of the Chinese content market
- Producing video content for their platforms
- Researching and selecting AI creators for viral video production
**Chinese Market Research**
Fabiosa Media aimed to source exclusive videos from Chinese creators who primarily publish on Asian platforms. Our team performed daily monitoring of Chinese TikTok, analyzing trends, formats, and the most successful viral content. We pinpointed high-performing organic videos with millions of views and compiled a list of promising creators for potential collaboration. Consequently, we established a structured database of creators across over 30 content categories, including art, DIY, crafts, beauty, food, pets, kindness, and more.
**Content Production**
The second area of focus was video production for Fabiosa Media’s platforms. Kiwi Agency conceptualized video ideas and scripts and managed the entire production process once approved. A notable project was a series of Halloween-themed videos, where we created content in categories such as makeup and festive recipes, tailoring each video to align with Fabiosa Media’s viral formats and audience preferences.
**Results**
Through this collaboration, Fabiosa Media gained: comprehensive analytics on the Chinese video content market; a verified database of over 1,500 creators for future content acquisitions; and high-quality, platform-ready video content. In addition to tailored production, Kiwi Agency also provided AI-generated videos crafted to fit Fabiosa Media’s viral formats, which resulted in high engagement and millions of views across the company’s platforms.