**BACKGROUND** Please introduce your organization and your role within it. I serve as the Managing Director of Development & External Affairs at Bottom Line, a nonprofit dedicated to guiding first-generation college students from low-income backgrounds through their college journey. My primary responsibilities include fundraising to sustain our fully privately funded program and managing external relations to enhance our program's visibility within the community, particularly among philanthropists, educators, and students. **OPPORTUNITY / CHALLENGE** What prompted your organization to engage Kindred Content? We required several videos for our annual fundraising event, including a general video that highlights Bottom Line's mission through the perspectives of our students, as well as a second video focused on our honoree, featuring interviews with those close to him explaining why he was being recognized. These videos extend beyond the event itself, as we use the main Bottom Line video to engage current and prospective supporters who could not attend, effectively summarizing our story in three minutes. What were your objectives for this project? We aimed to inspire attendees to contribute to our organization during the event. The main video was shown just before our paddle raise, so it needed to evoke a warm, positive atmosphere that encouraged support for our program. As a result, we achieved our highest fundraising total ever during the paddle raise this year. **SOLUTION** How did you choose this vendor? One of our board members recommended this vendor. Can you detail the scope of their work? The Kindred Content team assisted us in selecting students to feature in the video, developing questions to elicit meaningful content, and organizing a shoot day to conduct the interviews. They also captured additional footage on a separate day. We provided the team with an initial message outline, and once they delivered a draft of the video, we offered feedback and suggested edits, which they incorporated effectively. What was the team structure? We collaborated closely with one of the principals and several other team members (though I am unsure of their specific roles). The team was largely consistent throughout the project, highly responsive, and easy to work with. **RESULTS & FEEDBACK** Can you share any outcomes from the project that reflect its success? The video helped us raise more funds than ever before at our fundraising dinner. How effective was the collaboration between your team and theirs? The workflow was highly efficient; they took charge of scheduling initial phone interviews with students and were very open to our feedback. What impressed you most about this company? I appreciated that the team demonstrated a strong understanding of our content and objectives. They prepared thoughtful questions for the interviews with students and board members, displaying professionalism that made it feel like they were an integral part of our team. The process was incredibly seamless. Are there any areas for improvement? I can't identify any at this moment.