Inviting participants to exhibitions by Premier Ex
**Project Overview**
We were tasked with preparing for five key exhibitions: KyivBuild, PRO BEAUTY EXPO, and Uitt. As a result, we received a variety of databases from each of these exhibitions spanning the last five years, which had some overlaps that required verification. Premier Expo engages in both B2C and B2B markets, so we were also provided with a database of entrepreneurs who had purchased exhibition spaces.
**Objectives:**
- Update contact information
- Segment contacts
- Communicate the value proposition to distinct target audiences:
- Encourage B2C representatives to attend the exhibition
- Invite B2B contacts to participate in the exhibition
**Actions Taken:**
Using the contact database and the value propositions, we crafted different outreach scripts. Due to the large volume of subscribers, for instance, we managed to call around 10,000 numbers over three days for the Uitt exhibition. To optimize our outreach, we recorded the voice bot's messages in both Russian and Ukrainian. With a well-structured dialogue approach, we achieved a conversion rate of over 43% of subscribers agreeing to register for the exhibition through an online form. Our efforts extended beyond just calls; we also segmented the database to identify the primary reasons for attendees’ inability to visit the exhibition and categorized these reasons.
**Challenges Encountered:**
Premier Expo had previously collaborated with other organizations for automated dialing services, but those efforts did not yield the desired outcomes. Thus, one of our responsibilities was to prove the effectiveness of using the voice bot. This technology is particularly well-suited for calling large contact lists. Thanks to our carefully designed scripts, expertise in voice marketing, high-quality audio, and polished technical execution, we successfully achieved our objectives and met the client's needs.
**Key Results:**
- Cost per lead: $0.25
- Conversion rate: 43%