If’s webinars sparked discussion on weather risks
We developed a webinar concept for the insurance company If, aimed at increasing awareness about the risks associated with extreme weather and how to prepare for them. Background: If wanted to highlight the dangers of extreme weather and effective preparation methods. Events such as floods, storms, and heavy rainfall are now common occurrences in the Nordics, driven by climate change, and they pose threats to homes, businesses, and communities. The intention was to initiate discussions on this issue throughout the Nordic countries: Finland, Sweden, Norway, and Denmark. What we did: To foster awareness and dialogue, If hosted its first joint Nordic webinar on extreme weather risks and preparedness in spring 2024. This event gathered experts, businesses, and the public. Kaskas oversaw the event's planning and execution, which included designing the webinar concept, developing the content, coaching the speakers, facilitating the broadcast, and managing production. The results: The webinar drew nearly 800 viewers, and the recording remains accessible on If’s website. The relevant theme and effective format led to the continuation of the webinar in the following year. In April 2025, the event was repeated with the same focus. Kaskas once again handled the concept, content planning, speaker coaching, moderation, and production. Within just two months, the recording had garnered over 600 views. If's webinars showcase that even intricate subjects can be presented in a clear and engaging manner when combining expertise, storytelling, and interaction into a cohesive package.