Launching the Lotus Evora GT in North America
In 2019, Kahn Media was appointed as the agency of record for Lotus Cars in North America, with the objective of enhancing brand visibility during a crucial phase of the company’s transformation under Geely's new ownership. The introduction of the Evora GT—Lotus' last version of its established platform—served as a strategic launch pad to reestablish the brand ahead of upcoming models like the all-electric Evija hypercar. Kahn Media organized a multi-day press event aimed at a wide array of media outlets, including Autoblog, Motor1, Robb Report, Forbes, Bloomberg, and CNET, broadening Lotus' exposure beyond conventional automotive media. Press cars were made available for hands-on experiences by YouTube creators, social media influencers, celebrities, and automotive journalists, producing genuine content and generating significant excitement. As a result of this campaign, North American sales rose by 32% in 2020, positioning the U.S. as Lotus' second-largest global market. In terms of media presence, Lotus ranked among the top three most discussed OEM brands that year, reinforcing its resurgence in the public eye.