Founded in 2016 by Brent and Luke, Just Add Video is a Jacksonville, FL-based production company that partners with clients nationwide to create videos designed not just to look great, but to drive meaningful action. Drawing from their experience as an in-house video team at a marketing agency, they emphasize uncovering each company's unique value proposition to craft compelling narratives. Their comprehensive process spans pre-production—where they collaborate closely with clients to understand objectives and develop scripts and storyboards—through production, capturing footage and interviews, to post-production, enhancing stories with editing and motion graphics. By involving clients at every stage and integrating feedback, they ensure each video truly reflects their client’s passion and resonates effectively with their target audience.