Silva Injury Law Increased New Cases by 60%
In December 2020, attorney Michael Silva noticed that his firm's case growth had plateaued at approximately 220 cases annually. He recognized the need to switch his digital marketing provider. "My budget had increased, yet the results remained the same. Nothing was changing. I knew it was time to make a switch because every conversation with them ended up feeling like they were just placating me, and we weren’t making progress. Ultimately, what matters is the outcome: Am I receiving more calls? Am I acquiring more cases? That’s my primary concern. All the extra details, like impressive graphs and stats, are nice, but do they translate to more calls?” – Attorney Michael Silva
Our first task was to create and launch a website that would not only enhance Michael's SEO and content marketing efforts but also reflect the unique qualities of his firm, setting Silva Injury Law apart from its competitors. After launching the new site in April 2021, the client experienced a noticeable spike in new leads. Although there remained opportunities for further improvement in rankings and traffic, we successfully boosted lead volume right from the start by replacing the outdated website with one that had engaging messaging, a sophisticated design, user-friendly calls to action, and a solid technical foundation. Now, just five months post-launch, the client reports a 60% increase in newly accepted cases compared to the previous year. This rise allows the client to be more selective in the cases they pursue, alleviating concerns about business operations and enabling them to concentrate on ambitious future goals.