Kount by Equifax SEO
Kount, a subsidiary of Equifax, initially sought our help with an audit that unveiled a significant opportunity for improving organic search. Following our engagement, we created an SEO division with a comprehensive, multi-year strategy that integrated various departments. Our initiatives successfully reversed a prior decline in organic search traffic and visibility, leading to a dominant presence in organic search results for all key non-branded phrases over a period of two and a half years. This resulted in a remarkable increase in Google page-one rankings for non-branded keywords from 5 to more than 400, a 50% rise in annual unique visitors, and a 75% boost in conversions. We devised, executed, and managed a search-focused SEO strategy across multiple departments, including the development of an annual strategic roadmap and ongoing collaboration with teams in content development, events, paid search, public relations, partnerships, sales, social media, and management. We provided weekly reports and a live analytics dashboard that aggregated data from various sources to keep internal teams informed about projects and performance.