John Cooley ApS

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Overview

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2000

Year Founded

ABOUT JOHN COOLEY APS

SEO, Growth Marketing & AI

John Cooley is a seasoned digital marketing consultant who specializes in SEO, AI, and growth marketing. He combines these areas into a unique approach he calls "intelligent marketing," which aims to draw in high-quality traffic, engage visitors, and turn them into devoted customers. With a proven history of enhancing his clients' online visibility and effectiveness, John employs a data-driven methodology that is both measurable and scalable, allowing for adaptations that improve the entire customer journey. His recognized expertise in SEO, SEM, and link building has garnered him international accolades. John has worked with many successful companies across diverse industries, including tourism, MedTech, and HealthTech, among others.

Languages Spoken

DanishEnglish

HIGHLIGHTS

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2000

Year Founded

Services

Focus

Industries

Clients

Services Provided

14% Search Engine Optimization (SEO)

7% Content Marketing Strategy

5% Pay Per Click

5% Conversion Rate Optimization (CRO)

3% Digital Strategy

33% AI Strategy & Roadmap Consulting

20% Google Ads Management

13% YouTube Advertising

Portfolio

Stop negative SEO attack and clean up

M Networks A/S

A mid-sized IT consulting firm in Denmark had attempted to improve its website rankings and organic traffic through various SEO agencies and freelancers, but to no avail; the website seemed stuck. The marketing manager at M Networks convinced the owner to give it one more chance and brought me on board as their SEO consultant. The owner expressed skepticism, stating he didn’t have faith in SEO professionals. Aware of the previous failures, I began my assessment and discovered that the major issue was a competitor engaging in negative SEO tactics, specifically link bombing over a span of several years. This competitor was also using unrelated anchor texts, which weakened the website’s anchor text profile. Additionally, I found an unusual number of links coming from adult websites, which was an aggressive form of negative SEO I had rarely encountered. These attacks left the website with low rankings, dominated by links from porn sites and brand keywords. Upon taking over, the website only ranked for 18 keywords on Google’s first page, two of which were generic; the rest were brand-related or the agency owner's name. After working on the website and its associated shop for over a year, the initially skeptical owner chose to bring SEO efforts in-house, hiring a full-time employee to manage it. Ultimately, my efforts led to a tenfold increase in search engine visibility. However, the significant outcome was the conversion rate, which soared by nearly 1,100%, alongside a 2,800% rise in transactions in the shop.

Company success story build on top of content & SE

Otiom

Otiom creates an IoT-based tracking device for individuals with dementia. At that time, Otiom was a nascent tech startup with no sales and limited funding, and there was little interest in exploring alternatives to existing products, primarily GPS devices. By examining the customer journey and identifying customer personas, I sought a market entry point for Otiom to establish its brand. I developed a strategy centered around a content hub called "Demensskolen" ("Dementia School"). I conducted keyword and behavior research and established a three-step content funnel. The content campaign was supported by link building and outreach to Danish and international news organizations, blogs, advocacy groups, and other interested parties. We continuously updated and optimized the website's content and shopping flows. I take particular pride in this project, as just one year after launching with a blank WordPress site and no online visibility, Otiom has transformed into a well-established company, expanding into the UK and Germany while maintaining "the dementia school" initiative. Furthermore, Otiom now successfully markets its product to nursing homes, pharmacies, municipalities, and medical supply vendors, all achieved through a focused and intensive content and outreach strategy.

Projects & Clients

Project Size & Rate

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

N/A

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"John Cooley ApS delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Select a service

Search Engine Optimization (SEO)

Content Marketing Strategy

Pay Per Click

Conversion Rate Optimization (CRO)

Digital Strategy

AI Strategy & Roadmap Consulting

Google Ads Management

YouTube Advertising

Industry Recognitions

Danish Digital Award

View source

Locations

Headquarters

402 Hasselhøj

Niva, Zealand, Denmark 2990

+4593800503

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