Jive PR + Digital

Jive PR + Digital is a PR and social agency that prioritizes influencer engagement and TikTok strategies to transform consumer and experiential brands into cult favorites with dedicated communities and measurable sales impact. With 17 years of experience, Jive integrates earned media, creator strategies, and social storytelling to launch products, boost retail sales, and maintain cultural relevance among Gen Z and Millennials. A key focus is on Performance PR, which emphasizes achieving tangible business results like increased visibility in large language models and return on investment, instead of merely generating headlines. This approach involves earning media coverage that enhances search visibility, retail interest, and online presence, as well as creating signals that help brands appear in search results and AI assistants when consumers seek recommendations. Jive collaborates with publicly traded companies, global brands, and emerging challengers across North America and beyond, working with clients like ByteDance (parent of TikTok), DSW Shoes, Onside, Flyover, Club Recess, Skinergy, and Fever. The agency is particularly recognized for its work in consumer packaged goods and immersive experience launches, where PR, influencer marketing, and TikTok content merge to drive cultural impact and sales. Core Services: • Public Relations & Performance PR: Launch strategies, thought leadership, retail narratives, and PR focused on measurable results such as enhanced search rankings, traffic, and visibility in AI assistants. • Influencer & UGC Marketing: Strategy development, creator sourcing, contracting, UGC programs, and whitelisting to connect brands with suitable creators, fostering trust that translates to measurable performance. • TikTok & Social Media Management: Creation of TikTok-centric content, trend analysis, Reels/shorts production, community management, and storytelling that ties brand awareness to actions like added-to-cart and in-store purchases.