Workwear Express: Increasing revenue by 23% with a PWA powered B2B user-journey
The challenge: B2B buyers, much like B2C consumers, value consistent communication and transparency when making purchases online. Workwear Express understands this well, having built a customer base of over 200,000 clients and serving businesses in more than 100 countries across various industries. They offer a wide range of products, from PPE to lab coats, and take pride in their exceptional customer service, high-quality products, prompt delivery, and great value, whether catering to a small one-time buyer or a large corporation. However, to further their growth, Workwear recognized the need to enhance the online user experience. What we achieved: Our solution: We transitioned the Workwear Express website from its existing PHP custom platform to Magento 2.3.5 with PWA (Progressive Web App) functionality to enhance speed and flexibility. Constructing the site as a PWA also allows Workwear to effectively prepare for future expansion, which will eventually incorporate real-time customizations and product approvals. The PWA was developed in just four months, securing Workwear's business for years ahead. The artwork approval and confirmation process has been completely automated through Magento, enabling B2B buyers to access the Workwear portal for their orders, where they can find all communications and information regarding order statuses, such as artwork approvals, quantities, and turnaround times, at any time. Customers now receive automated notifications at each step of their buying journey and have the ability to manage their orders, including re-proofing artwork. Additionally, Workwear is now among the top five fastest sites in the world!