JAYID

JAYID, a strategic PR and communications agency based in Tokyo, specializes in assisting global B2B technology firms in establishing credibility, visibility, and long-term trust within the Japanese market. We understand that Japan is not merely a market for translations; it is a context-driven environment. Many foreign companies face challenges in Japan not due to the quality of their products, but because their credibility, positioning, and communication strategies do not align with the country's relationship-focused business culture. At JAYID, we help international firms not just translate their content, but also adapt their meaning, trust, and market perception. Our services extend beyond media outreach to include strategic communications, narrative development, reputation management, executive positioning, and building long-term trust, all tailored specifically for Japan. Founded in 2018 by Nanako Akiyoshi, a bilingual strategic communications expert with experience in Japan, Singapore, and the UK, JAYID draws on her past roles in leading PR, branding, and corporate planning at one of Japan's largest companies, as well as her involvement in launching a health-tech startup in Singapore. With a background in War Studies from King’s College London, Nanako's approach emphasizes not only visibility but also the creation of trust, perception, and social credibility within society. Currently, JAYID aims to help foreign companies achieve not just media attention in Japan, but also a meaningful and enduring impact in one of the world's most significant markets.