Brand for The Chartered Insurance Institute
The Chartered Insurance Institute
When the Chartered Insurance Institute (CII) set out to launch their new events business, they required a distinctive branding strategy to enable users to recognize their offerings. The new brand was to function independently from the CII, necessitating a unique identity that could also serve as an effective marketing tool for the event organizing team. Collaborating closely with CII, our design team began by pinpointing essential design components, such as the brand name, style, and supplementary materials. The chosen brand name was required to be modern, memorable, and connected to the educational aspect of the events. Our creative team generated a list of potential names and ultimately selected 'Versed Events.' Following this decision, we designed the logo, incorporating vibrant purples and blues to establish a contemporary yet professional color palette. Combined with sleek typography and key visual elements, the branding evolved into a style that was distinctive, unique, and identifiable as an events-driven business. Shortly thereafter, we created a range of promotional materials, equipping ‘Versed’ with brand guidelines, email signatures, and other supporting assets to ensure consistency over time. With the launch of the aptly named Versed Events, the events team now possesses a strong foundation for their new venture. Their engaging strapline, 'talk, listen, learn,' paired with vibrant and professional design elements, effectively communicates their mission, signifying that the brand encompasses much more than just a logo. Read more - https://www.jaskcreative.co.uk/projects/versed-events/