E-Commerce Website, Branding & Business Automation
Sarah Hopkins transformed her candle-making hobby into a flourishing product business, creating handcrafted candles, body care items, and home fragrance products infused with love in San Miguel de Allende, Mexico. Initially tasked with establishing a subscription system for monthly candle deliveries, the project evolved into a complete e-commerce platform that serves as the backbone of her business. We crafted the brand identity, including its personality, voice, color scheme, and typography for Dos Gringas Aromas, and then designed and developed a full e-commerce website on Lovable.dev with React — incorporating options for single-item purchases and a Subscribe & Save feature. However, the main challenge was not the online store itself, but rather developing a system that could adapt to the pace of a solo entrepreneur without overwhelming her with manual data entry. We created a headless CMS model that uses Airtable as the backend, providing Sarah with a central platform to manage products, inventory, orders, shipments, customer data, and website content. Automation now takes care of order tracking, inventory notifications, and fulfillment processes, allowing Sarah to focus solely on creating and shipping products once a customer places an order. The website also includes bilingual navigation (English/Spanish) to honor the brand’s cultural background and diverse customer base. We are currently enhancing the brand's foundation through Phase 1 of the Brand Builder System, while the website and business framework are already up and running.