Website Design for a Сonstruction Сompany
Project goal: Develop a corporate website for the "Atlanta World" construction firm. The site will showcase the company's identity and values. A primary feature of the website will be an integrated online calculator for estimating costs, along with an option to request a callback. The aim of the website is to attract potential clients, enhance conversion rates, and boost sales. Preparation stages: Initially, a basic wireframe was created to outline the main content areas, information architecture, user interaction descriptions, and a rough visual representation. Following this, a detailed prototype was developed to assess the content and interface, allowing for testing of the primary interaction methods as if it were a live product. To enhance user experience, an online calculator was implemented for cost estimation, and options were provided for requesting a call and submitting information requests. Visual design - UI: The key requirements included "Showcase the corporate identity" and "Make the site recognizable and user-friendly." The design would center around orange, yellow, black, white, and gray, as these colors are linked to renovation and construction. Atlanta World operates within the premium segment, specializing in Loft, Hi-tech, and Minimalist styles. Consequently, the site was designed in a loft style, utilizing thin lines and fonts.