Evolving A Digital Ecosystem & Brand
**The Project Scope**
For many years, Boston Dynamics captivated YouTube audiences with videos showcasing the astonishing abilities of their well-known legged robots, such as Spot. However, just as their robots have progressed, Boston Dynamics has evolved as well, and they have consistently relied on Isovera for their digital projects. Isovera initially revitalized Boston Dynamics’ digital footprint by creating a fully redesigned Drupal 8 website in less than 10 weeks. This new site was rich in content and designed for future growth. To ensure the redesign reflected genuine insights, team members from throughout the organization participated in discovery meetings to align on the brand's vision. The outcome was a straightforward, non-transactional website with a modern aesthetic that showcases the company's innovative work without promoting public interaction. When Boston Dynamics was prepared to launch their robots commercially and attract high-quality industry leads, they turned to Isovera once more to enhance their brand and digital presence. After conducting further discovery to refine their market positioning and business needs, the Drupal site was upgraded with new front-end designs and a revamped back-end for easier content management. This change empowered staff to efficiently create and modify content vital for the sales pipeline, which was integrated with HubSpot. Isovera's agile practices accelerated the process, allowing for the delivery of new site features every two weeks.