Irregular Agency
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Overview
2 - 9
Employees
2025
Year Founded
ABOUT IRREGULAR AGENCY
Story-driven content. Local visibility. Referrals
Irregular Agency is a marketing firm located in Raleigh, NC, that focuses on marketing, local SEO, and optimizing Google Business Profiles specifically for builders, remodelers, and designers. Our goal is to assist construction and design professionals in enhancing their visibility, attracting qualified local leads, and establishing trust through high-quality photo and video content, local search enhancements, citation management, and marketing strategies centered on referrals. We serve Raleigh, the Triangle area, and clients throughout the Mid-Atlantic region, emphasizing the transformation of completed projects into marketing assets that promote word-of-mouth referrals, improve online presence, and foster sustained growth.
LANGUAGES SPOKEN
English
HIGHLIGHTS
2 - 9
Employees
2025
Year Founded
Services
Focus
Industries
Clients
Services Provided
40% Search Engine Optimization (SEO)
10% Performance Marketing
15% Social Media Marketing
25% Video Marketing Strategy
10% Other Digital Marketing
10% Explainer Video Production
80% Brand Film & Corporate Video
10% Video SEO & YouTube Optimization
About the Team
OUR STORY
Irregular Agency stands apart by merging deep industry expertise with exceptional storytelling. Founded by a seasoned professional who spent over a decade shaping Ferguson's voice in the building materials field, the agency uniquely understands builders, contractors, and designers. Before launching Irregular, the founder crafted high-level production for renowned brands such as HP and the US Air Force, honing a disciplined, impactful storytelling approach. Uniquely, Irregular focuses exclusively on the premium custom home building and remodeling sector, engaging directly on job sites to authentically capture craftsmanship. The agency prioritizes building genuine credibility that drives contracts, embodying principles of industry specialization, hands-on presence, and quality-driven results. For companies serious about their craft, Irregular Agency offers tailored marketing that truly reflects excellence.
