IPNY

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Overview

$75,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2012

Year Founded

ABOUT IPNY

Branding and messaging: creative and measurement

IPNY (formerly Interplanetary) is a firm specializing in brand positioning and messaging, dedicated to helping businesses grow both measurably and creatively. Our focus is on tackling challenging tasks such as business planning, brand positioning, communications strategy, and product launches across complex sectors like financial services, healthcare, and nonprofit organizations. We prioritize delivering tangible, measurable outcomes. By leveraging thorough strategic analysis, research, and testing, we develop cohesive and compelling brand communications and experiences. We then collaborate with our channel and production specialists to implement these ideas effectively. After launch, we take responsibility for the results, systematically collecting and analyzing data at every stage to optimize programs and provide demonstrable ROI to your C-level executives and board. Our partners bring decades of expertise in various forms of communication—including traditional brand advertising, results-driven direct marketing, engaging digital and social media, and comprehensive multimedia campaigns—honed at some of the largest ad agencies such as Ogilvy, Wieden, BBH, Burnett, Grey, Scali, Ammirati, Chiat, and Wunderman. Our mission is for each partner to work directly with clients to help them reach their growth objectives. We are passionate about our craft and have developed an approach that integrates our unique disciplines into effective advertising: persuasion that leads to conversion, regardless of the media platform.

Languages Spoken

English

HIGHLIGHTS

$75,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2012

Year Founded

Services

Focus

Industries

Clients

Services Provided+1 Services

20% Brand Identity Design

8% Marketing Collateral Design

5% Social Media Graphics & Templates

4% Email Marketing & Automation

10% Social Media Marketing

10% Performance Marketing

7% Digital Strategy

3% Marketing Funnel Development

About the Team

OUR STORY

IPNY is a full-service agency distinguished by its focused, agile team led by founders who bring decades of creative and strategic expertise from top agencies like Ogilvy and Grey. Committed to impactful, meaningful work, IPNY carefully selects clients to ensure dedicated attention and excellence. The leadership, including experienced creatives and strategists, fosters a culture of authenticity, emotional intelligence, and collaboration. IPNY enhances its offerings through strategic alliances with experts in consumer behavior, research, analytics, digital marketing, and production, guaranteeing tailored solutions. This integrated approach enables IPNY to deliver thoughtful storytelling and innovative strategies that resonate deeply and drive business success, embodying a genuine passion for creating work that matters.

Portfolio

DFCI Video Banner

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Challenge: Dana-Farber, a prominent cancer research and treatment institution globally, has significantly changed the cancer treatment field over the past 72 years. However, its recognition outside of New England remains limited. IPNY's campaign aims to raise national visibility while demonstrating the effects of Dana-Farber’s innovations and clarifying why “what we do here changes lives everywhere.” Results: In spite of the ongoing pandemic, this campaign has successfully increased awareness and important brand perception metrics among key Health Care Influencer demographics.

We specialize in cancer. And you.

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For residents of New England, the Dana-Farber Cancer Institute and Brigham and Women’s Hospital are both well-regarded institutions, each with a strong history in research and patient care. Some time ago, these two entities united to form the Dana-Farber Brigham Cancer Center, a robust partnership dedicated entirely to supporting cancer patients. As competition intensified, Dana-Farber Brigham sought the expertise of IPNY. Our objective was to create a distinct identity that would resonate with New Englanders through a campaign that effectively differentiated it from rivals. Research with our audience revealed a fundamental insight: alongside its strong reputation for cancer specialization, Dana-Farber Brigham excels at personalizing treatment for patients. This capability stems from the dedication and expertise of its doctors, nurses, dieticians, and administrative staff. Patients receive a tailored treatment plan crafted with their specific cancers in mind, as well as an individualized level of care that considers their personal circumstances, aspirations, and needs. Based on this understanding, IPNY developed a straightforward tagline: “We specialize in cancer. And you.” The campaign harnesses impactful patient narratives and showcases firsthand experiences illustrating Dana-Farber Brigham’s exceptional approach to treatment. From identical twins facing different cancer types to a young woman aspiring to become a mother post-surgery, the stories consistently highlight how Dana-Farber Brigham’s knowledge and skills redefine personalized care, enabling patients to lead fulfilling lives after cancer. Results are set to be released in Spring 2023.

Y is not a question. It's an answer.

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Many New Yorkers consider the YMCA of Greater New York a top destination for fitness, yet few, including its members, are aware that The Y stands as a leading provider of social services for families and children in the Greater New York region. The Y offers crucial services such as afterschool programs, summer camps, early childhood initiatives, teen leadership development, high school and college preparation, senior activities, classes for new immigrants, and food pantries. Notably, these services are not funded by Y memberships alone; The Y relies significantly on fundraising efforts to sustain these essential programs. IPNY was brought on board to create a range of digital fundraising strategies in the Greater New York Area to highlight YGNY’s vital contributions in delivering these important services to all New Yorkers, regardless of their financial background or ethnicity. The initial campaign was launched on Giving Tuesday 2022, bringing to light the remarkable impact of YGNY and its importance to many lives, while encouraging support from the community. With the campaign theme “Y is not a question. It’s an answer,” the initiative presented The Y in a new light—as an indispensable element of our community. The results exceeded expectations, with our clients reporting it as one of the most successful Giving Tuesday campaigns ever.

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