IPNY (formerly Interplanetary) is a firm specializing in brand positioning and messaging, dedicated to helping businesses grow both measurably and creatively. Our focus is on tackling challenging tasks such as business planning, brand positioning, communications strategy, and product launches across complex sectors like financial services, healthcare, and nonprofit organizations. We prioritize delivering tangible, measurable outcomes. By leveraging thorough strategic analysis, research, and testing, we develop cohesive and compelling brand communications and experiences. We then collaborate with our channel and production specialists to implement these ideas effectively. After launch, we take responsibility for the results, systematically collecting and analyzing data at every stage to optimize programs and provide demonstrable ROI to your C-level executives and board. Our partners bring decades of expertise in various forms of communication—including traditional brand advertising, results-driven direct marketing, engaging digital and social media, and comprehensive multimedia campaigns—honed at some of the largest ad agencies such as Ogilvy, Wieden, BBH, Burnett, Grey, Scali, Ammirati, Chiat, and Wunderman. Our mission is for each partner to work directly with clients to help them reach their growth objectives. We are passionate about our craft and have developed an approach that integrates our unique disciplines into effective advertising: persuasion that leads to conversion, regardless of the media platform.