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The Introduction

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Overview

$10,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2016

Year Founded

ABOUT THE INTRODUCTION

B2B sales-focused networking events & experiences

We provide comprehensive event production services, focusing on creating impactful B2B sales-oriented events. We deliver exceptional results for clients such as Dell, Lenovo, Personio, Palo Alto Networks, Microsoft, and TCS. Located in Amsterdam, our adaptable team designs thoughtfully curated and content-driven event programs throughout Europe. We host a variety of events with capacities ranging from 10 to 1,000 attendees. Our primary goal is to achieve measurable success; we establish clear success metrics from the beginning, ensuring we exceed ROI targets and attendee satisfaction at every event. Additionally, we specialize in Event Delegate Acquisition, expertly assembling targeted communities of decision-makers for our clients to ensure the right audience is present at the event. This service helps bridge marketing and sales efforts, fostering meaningful relationships and introducing your brand to potential customers. With access to a wide range of prospects, from mid-level managers to highly desirable C-Suite executives, we make sure your event connects with the appropriate audience, delivering concrete business results.
LANGUAGES SPOKEN
DutchEnglish
HIGHLIGHTS

$10,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2016

Year Founded

Services
Focus
Industries
Clients
Services Provided
100% Outbound Lead Generation
100% Event Management

About the Team

OUR STORY
Founded in Amsterdam in 2016, The Introduction set out to foster stronger, enduring connections between brands and agencies. Staying true to this mission, the company continuously innovates and adapts within the evolving creative industry. Believing in growth strategies that harmonize people, purpose, and culture, they assist agencies in achieving ambitious client acquisition targets while matching brands with ideal agency partners for future endeavors. Under the leadership of Founder Rachel Canty, who brings over 15 years of strategic business development expertise, their dedicated sales and account teams employ customized strategies enriched by insights from a vast network of global relationships and events. Today, The Introduction proudly serves as a trusted partner to the global creative and marketing community.

Projects & Clients

Project Size & Rate
Minimum Project Size

$10,000+

Average Hourly Rate

$100 - $149/hr

Locations

Headquarters

456-4 Herengracht

Amsterdam, North Holland, Netherlands 1017 CA
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