intouch

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Overview

$10,000+

Min Project Size

50 - 249

Employees

1998

Year Founded

ABOUT INTOUCH

Strategic Communication & Growth Systems

intouch is a partner in strategic communications and growth architecture, assisting organizations in developing integrated marketing systems that yield measurable business results. With more than 25 years of experience in the Middle East and a robust presence in the GCC, we collaborate with corporations, institutions, and rapidly growing brands to create and manage communication systems that integrate strategy, content, media, technology, and performance. Unlike conventional agencies, our emphasis is on structure rather than just activity. We develop systems that align communication efforts with business goals—covering areas such as brand positioning, digital platforms, performance marketing, CRM-driven outreach, and brand monitoring. The outcome is not merely increased visibility, but tangible growth, enhanced positioning, and quantifiable business results. Contact us via email at info@intouchmena.com or by phone: Lebanon: (+961) 4 444 097 or 98 Qatar: (+974) 4434 1021 UAE: (+971) 50 146 8450 KSA: (+966) 56 642 5310.

Languages Spoken

EnglishArabicFrench

HIGHLIGHTS

$10,000+

Min Project Size

50 - 249

Employees

1998

Year Founded

Services

Focus

Industries

Clients

Services Provided+5 Services

1% Other Digital Marketing

3% Account-Based Marketing (ABM)

4% Social Media Marketing

10% Digital Strategy

7% Performance Marketing

15% Media Planning & Budget Allocation

10% Programmatic Display Advertising

25% Out of Home Design

About the Team

OUR STORY

Our Story at intouch is rooted in a fundamental principle: effective communication must be organized to achieve meaningful results. As we grew, we transformed from a conventional agency into a cohesive team of strategists, creatives, and tech experts focused on developing integrated growth systems. Our goal is to assist organizations in generating relevance, influence, and momentum by providing clarity, structure, and measurable results.

TEAM PHOTOS

Portfolio

ACE Award Campaign 2023

Rule Of Law & Anti-Corruption Center

**Context / Challenge** The ACE Awards campaign necessitated a comprehensive digital strategy across various markets to increase awareness and engagement while ensuring efficiency and performance across different channels. The primary challenge was to create a well-organized media framework that could provide reliable visibility while enhancing engagement quality and click-through rates. **Approach / Solution** Intouch devised and executed a unified digital distribution strategy aimed at achieving a balance between reach, engagement, and cost-effectiveness. This strategy integrated multiple channels—such as programmatic display, social remarketing, and native advertising—into a seamless framework, allowing each platform to fulfill a specific role within the overall campaign. This organized method facilitated ongoing optimization across various markets, ensuring channel performance aligned with audience behavior and local responsiveness. **Execution Highlights** Intouch spearheaded a cross-channel campaign that spanned the Google Display Network, Facebook, Instagram, X/Twitter, and Teads. The execution prioritized maximizing performance efficiency through programmatic enhancements, initiating remarketing efforts to reconnect with high-intent audiences, and utilizing native ad formats to boost visibility in key markets. Campaign performance was regularly assessed and adjusted, driven by real-time data on regional engagement and click patterns. **Business Impact** The campaign achieved robust multi-channel visibility, yielding x impressions, x engagements, and x clicks with an average click-through rate of 1.46%. The Google Display Network stood out as the most effective performance driver, registering the highest CTR at 3.67% and generating the largest number of clicks. Social remarketing efforts on Facebook and Instagram sustained steady engagement, achieving a CTR of 1.51% and enhancing audience retention. Overall, the campaign illustrated the effectiveness of a well-structured, multi-channel distribution strategy.

FIFA ARAB CUP 2021

**Context / Challenge** Before the FIFA Arab Cup 2021, there was a need to boost ticket sales among a widely dispersed audience throughout Qatar, the GCC, and other Arab nations. The objective was to maintain strong demand and transform interest into ticket purchases among various audience segments while creating an emotional connection to the tournament a year prior to the FIFA World Cup. **Approach / Solution** intouch developed a performance-oriented communication strategy that focused on culturally relevant storytelling and precise audience targeting. The strategy centered on a cohesive "Patriotism" content theme designed to resonate emotionally with Arab viewers and encourage cross-border participation. This was further supported by a multi-market paid media strategy that aligned messaging, audience segmentation, and conversion goals across all intended regions. **Execution Highlights** intouch managed the entire paid campaign, implementing targeted media in Qatar, GCC nations, and significant Arab markets. The audience segments included Qataris, Arab expatriates living in Qatar, Arab residents in the GCC, and international travelers. Content creation emphasized national pride and team support, ensuring relevance for different countries while maintaining a uniform campaign message. Media planning and optimization were continuously adjusted to enhance reach, engagement, and conversion effectiveness. **Business Impact** The campaign effectively converted regional engagement into actual ticket sales, achieving the established KPIs. In addition to performance metrics, the methodical approach facilitated scalable audience targeting and showcased the power of culturally focused communication in driving conversions across various markets.

Baladna Food Company

**Context / Challenge** Baladna Food Company aimed to effectively launch a new product, targeting both strong brand recognition and immediate sales. The challenge lay in ensuring the product launch achieved visibility and market traction in a competitive fast-moving consumer goods (FMCG) environment. **Approach / Solution** intouch developed a structured framework for the product launch that connected brand awareness with sales activation. This strategy focused on merging communication and performance goals into a cohesive campaign, ensuring that efforts to enhance brand visibility resulted in measurable consumer actions. **Execution Highlights** intouch spearheaded the product launch campaign, synchronizing messaging and channel activation to foster both awareness and intent to purchase. The campaign aimed to establish a clear relationship between the brand message and the product's value, maintaining consistency across all consumer interactions. **Business Impact** The systematic approach allowed Baladna to achieve visibility for the new product while facilitating sales from the outset. By merging awareness and conversion within a single framework, the campaign laid a scalable groundwork for future product launches and reinforced the relationship between brand messaging and business performance.

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