Branding
Reliant Bank - How To Buy My Home
To connect with first-time homebuyers through their mortgage services, Reliant Bank had a clever idea: to create a website that would offer all the necessary information. A significant challenge for new buyers is their limited understanding of the process. To address this issue, the bank's team approached us for assistance in realizing their vision. After our initial discussions, it became clear that our first step would be to develop the website, followed by focused, adaptable, analytics-driven digital marketing and SEO efforts. However, creating the website involved more than just programming; they also required a series of videos to guide first-time buyers through the process. This is where our strong partnerships proved beneficial. We produced the videos and collaborated on-site during the filming, providing strategic guidance throughout the editing phase to ensure the final product was as effective as possible. Meanwhile, we built the website framework using WordPress as the content management system, sourced images and graphics, and set up our digital ad campaigns for launch. Thanks to thorough market research, we were able to generate thousands of targeted mortgage leads for their team over the course of a year.