Communications Agency of Record
Women's College Hospital Foundation
WCH takes a unique approach to healthcare. They envision a future where healthcare is provided fairly, regardless of an individual's background, wealth, race, gender identity, sexual orientation, or age. They not only envision this future but are also actively implementing it now. WCH has established various programs, clinical studies, research initiatives, human resource policies, and leadership frameworks to tackle significant gaps in the healthcare system. The “WE SEE THINGS DIFFERENTLY” campaign features captivating portrait photography of diverse individuals from WCH. Collaborating with Toronto photographer Lorella Zanetti, over 20 individuals from various focus areas and levels within the organization were photographed. To highlight the campaign’s message, “We see things differently,” vibrant colored bands are placed behind the subjects, showcasing their colorful eyes. This campaign has been promoted through a dedicated website, large mural ads in chosen subway stations, street banners, a targeted social media campaign, selected community ads, and various in-hospital applications, such as elevator wraps, among others.