+200% increase in traffic post-website migration
Here’s a brief overview of the Paryskie Perfumy project. This online perfumery, which offers high-quality alternatives to well-known brands, transitioned from paryskie-perfumy.pl to paryskie.pl at the end of 2022. Our collaboration aimed to restore visibility after the migration and enhance organic traffic.
To tackle technical issues, we performed a comprehensive analysis to simplify the website structure by removing low-value URLs and duplicate content, which improved user experience and conversion rates.
We enhanced efficiency by reviewing and optimizing existing high-quality content across various categories, product pages, and blogs to better drive organic traffic.
In terms of development strategy, we prepared the site for steady growth by expanding the product range and focusing on key phrases in the lower sales funnel, enabling scalability at minimal costs.
Our implementation included a detailed keyword analysis, URL redirects, server log checks, canonical tag setup, and internal linking based on thematic clusters, all of which improved site navigation and indexing.
For content optimization, we refined blog posts, developed informative category descriptions, and created compelling metadata and user-friendly navigation solutions, which boosted click-through rates and keyword rankings.
As a result, we achieved a 200% increase in organic traffic, significant visibility growth, and top rankings for competitive keywords, leading to unprecedented sessions and revenue.