Design & technology for Red Points
The Narrative Our partnership with Red Points commenced in 2016, prior to the founding of INSIDEERS. This account highlights the crucial influence Red Points had in developing our capabilities as a B2B SaaS agency. The Approach In this framework, the collaboration between David and Jordi was essential for creating and executing successful campaigns. The smooth teamwork and flexibility across various marketing areas, including automation, content, SEO, and more, were instrumental in implementing actions that aligned with our marketing strategy. Although we were freelancers at that time, we became fully embedded within the Red Points team. Our work was defined by strong communication, adaptability, and a dedication to producing top-quality outcomes. The Outcome Over the past seven years, we have participated in numerous projects involving marketing campaigns and interdisciplinary activities. These projects included shaping the corporate identity and contributing to the development of Red Points' logo from 2019 to 2022. We designed materials for physical and online events, created merchandise for welcome kits, developed ebooks, crafted appealing landing pages and advertisements, implemented user tracking scripts, and built various landing pages, websites, and sections. Furthermore, we suggested and executed different growth hacks among other tasks. Ultimately, the Red Points project exemplifies our capability to create vital assets and assist the marketing department in utilizing a variety of functionalities and technologies.