
INFLUASIA
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Overview
$5,000+
Min Project Size
< $25/hr
Avg Hourly Rate
50 - 249
Employees
2016
Year Founded
ABOUT INFLUASIA
Award-Winning Digital Media & Influencer Agency
INFLUASIA is an acclaimed digital media organization and influencer agency that manages a network of Malaysia's top news websites. In today's world, word of mouth has transitioned to the digital realm—allow us to assist you in driving the dialogue. Our areas of digital proficiency encompass:
LANGUAGES SPOKEN
EnglishMalay
HIGHLIGHTS
$5,000+
Min Project Size
< $25/hr
Avg Hourly Rate
50 - 249
Employees
2016
Year Founded
Services
Focus
Industries
Clients
Services Provided+2 Services
30% Other Digital Marketing
45% Social Media Marketing
15% Content Marketing Strategy
10% Digital Strategy
100% Media Planning & Budget Allocation
20% Blog & Article Writing
30% Website Copywriting
50% Social Media Copywriting
About the Team
OUR STORY
Numerous clients have commended INFLUASIA for its outstanding customer support, highlighting their readiness to help, prompt replies, and friendly communication. Their approachable demeanor makes collaboration enjoyable. Clients also recognized INFLUASIA's robust connections with media publishers and influencers, deeming it a crucial element that greatly enhanced their campaigns. The company excelled in sourcing and managing influencers with high engagement, which played a significant role in the campaigns' success. Clients appreciated INFLUASIA's competitive pricing, which aligned with their budgets. This affordability, coupled with the high value offered, was a key factor in their choice of INFLUASIA. Many clients recommended INFLUASIA for its diligent follow-up and swift planning process, showcasing their commitment to fulfilling project timelines and client requirements. However, some clients suggested improvements in communication, such as adhering to office hours and ensuring a clear understanding of project briefs, indicating potential areas for enhancing client interactions.
**BACKGROUND**
Please introduce your company and your role. I am a Senior Content Producer on the Content Marketing Team at Taylor’s Education Group, managing content production for the Digital Open Day livestream project.
**OPPORTUNITY / CHALLENGE**
For which projects or services did you hire INFLUASIA? We sought an engaging host for several segments of our pre-recorded content and felt Thina was the ideal fit due to his charisma.
What were your objectives for this project? The aim during the Digital Open Day weekend was to drive traffic to our Digital Open Day website and attract student leads for course enrollment at Taylor’s University.
**SOLUTION**
How did you choose INFLUASIA? I had a previous friendship with Thina, who is a talented host at World of Buzz, which made the decision straightforward.
Describe their specific role in detail. Thina quickly grasped our vision and exceeded our expectations in terms of hosting quality.
What was the team structure? I worked closely with Ameerah from Buzzers, who was efficient and pleasant in managing contracts and budget discussions.
**RESULTS & FEEDBACK**
Can you share any results from the project that indicate progress or achievement? The livestream attracted a total of 300 visitors on our Facebook page.
How effective was the collaboration between your team and INFLUASIA? Our communication was swift via email, with INFLUASIA serving as our vendor for registration, leading to a seamless interaction with Ameerah from Buzzers.
What impressed you most about INFLUASIA? They were prompt and respectful in their communications.
Are there any areas for improvement? Providing a rate card for hosting services during budget discussions could potentially expedite communication.
**ADVERTISING, BRANDING, PUBLIC RELATIONS**
**BACKGROUND**
Please introduce your business and your role. I am the managing director of a marketing agency.
**OPPORTUNITY / CHALLENGE**
What issue were you trying to address by collaborating with INFLUASIA? Our PR department needed help with crafting and distributing articles to enhance brand visibility.
**SOLUTION**
What was the nature of their involvement? INFLUASIA wrote and published articles while also supporting us on the PR side, which included a campaign featured on regional media websites.
What was the team composition? We interacted directly with an account manager and a few other team members; however, I’m uncertain about the full number of their project team.
How did you initiate collaboration with INFLUASIA? We approached them given their strong reputation in media publishing.
How much did you invest in their services? We spent between $10,000 and $20,000.
What’s the status of this relationship? Our collaboration took place from March to June 2020.
**RESULTS & FEEDBACK**
What evidence can you provide to illustrate the impact of your collaboration? We are satisfied with the outcomes, having gained leads from the published articles and a noticeable increase in brand awareness. Their team was proactive in follow-ups and provided valuable recommendations.
How did INFLUASIA manage the project? They delivered campaign reports and adhered to a strict schedule, communicating through email and WhatsApp.
What impressed you most about them? INFLUASIA demonstrates genuine concern for their clients' success, consistently presenting precise proposals and providing timely feedback.
Are there areas where they could improve? More articles could be beneficial, although this can be addressed during negotiations.
Would you recommend INFLUASIA to potential clients? I highly recommend them for projects requiring close follow-up and rapid planning, as they offer excellent services.
**BACKGROUND**
Introduce your business and position. I am the marketing manager for an OTT platform that started in China and has since expanded into Southeast Asia.
**OPPORTUNITY / CHALLENGE**
What need were you aiming to fulfill with INFLUASIA? We required assistance with content services to promote our new brand and its offerings.
**SOLUTION**
What was the extent of their contribution? We engaged INFLUASIA multiple times for general promotional activities involving articles on our content and social media posts; this was primarily influencer marketing.
What was your connection to INFLUASIA? I learned about them through my previous company’s collaboration with them and decided to request a quote upon joining my current firm.
How much did you invest in their services? Our expenditure was between $10,000 and $20,000.
What’s the status of your engagement with them? We worked together from December 2020 to January 2021.
**RESULTS & FEEDBACK**
What evidence can you provide to show the effectiveness of your partnership? The overall campaign involved other influencers alongside those provided by INFLUASIA. The top three influencers they offered significantly boosted traffic and performance.
How effectively did INFLUASIA manage the project? They consistently met deadlines. While we didn’t utilize a project management tool, they likely employed one internally, and tracking communication was mostly manual through email and chat.
What impressed you most about them? Their extensive network of media publishers and influencers is a considerable asset.
Is there room for improvement? I don’t see any significant areas for enhancement; all aspects were satisfactory.
Would you recommend INFLUASIA to potential clients? I wholeheartedly endorse their services—they're great partners for supporting campaigns, providing reminders even close to deadlines, and offering valuable input beyond mere execution.
**CONTENT MARKETING, SOCIAL MEDIA MARKETING**
**BACKGROUND**
Please describe your company and position. I serve as the marketing manager at a company across various industries, specializing in organizing trade exhibitions and conferences.
**OPPORTUNITY / CHALLENGE**
What specific goals did you engage INFLUASIA to achieve? We aimed to enhance brand awareness for a newly launched exhibition and generate visitor leads.
**SOLUTION**
How did you hear about INFLUASIA? They approached us directly.
Why did you choose INFLUASIA over competitors? Their high ratings and good value for cost influenced our decision.
Detail the scope of their work. INFLUASIA created content for their news platform and promoted it on their social media channels during the exhibition.
**RESULTS & FEEDBACK**
What measurable outcomes indicate progress or success? We tracked the number of audience impressions.
How did their project management perform? They delivered on time, responding proactively as deadlines approached to ensure timely completion.
What communication methods did you use with INFLUASIA? Primarily email and messaging apps.
What impressed you about INFLUASIA? We appreciated their ability to tailor our content for a wider audience.
Are there areas for improvement? No, everything was handled well.
**ADVERTISING, CONTENT MARKETING, DIGITAL STRATEGY**
**BACKGROUND**
Please introduce your company and position. I am the Communication Director at The Knights Award.
**OPPORTUNITY / CHALLENGE**
What specific goals did you hire INFLUASIA to achieve? We sought exposure and publicity.
**SOLUTION**
How did you find INFLUASIA? Through an online search.
Why did you opt for INFLUASIA? They offered good value for their services, and our company values aligned well.
How many INFLUASIA team members worked on this project? Between two to five.
Describe the details of the scope of work. They were tasked with creating social media articles and press releases.
**RESULTS & FEEDBACK**
What measurable outcomes indicate success? Our clients are pleased with the exposure gained.
How did they manage the project? They delivered on time and were responsive to our needs.
What was your primary communication method with INFLUASIA? We communicated mainly via virtual meetings.
What impressed you about INFLUASIA? Their professionalism and friendliness stood out.
Is there room for improvement? N/A.
**CONTENT WRITING SERVICES, VIDEO PRODUCTION**
**BACKGROUND**
Introduce your company and role. I am a Senior Executive at Sashimi Asia, a digital marketing agency.
**OPPORTUNITY / CHALLENGE**
What objectives led you to hire INFLUASIA? We needed support with publishing articles and videos.
**SOLUTION**
How did you find INFLUASIA? Through media pitches.
What led you to choose INFLUASIA? Their pricing was budget-friendly, they fit well with our culture, and provided good value.
How many INFLUASIA team members participated in the project? Between two to five.
Explain the scope of work in detail. This project aimed to consistently produce content in the form of articles and videos.
**RESULTS & FEEDBACK**
What measurable outcomes indicate success? We observed increased exposure in terms of reach, engagement, and views.
How did their project management perform? They delivered items punctually and were attentive to our needs, providing valuable ideas and support.
What was your primary form of communication with INFLUASIA? In-person meetings and email/messaging apps were used.
What impressed you about INFLUASIA? Their brand tone and customer service were particularly notable.
Are there areas for improvement? No, they performed excellently.
**MEDIA PLANNING & BUYING, SOCIAL MEDIA MARKETING**
**BACKGROUND**
Please describe your company and position. I work as an executive at a healthcare organization.
**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire INFLUASIA to achieve? We sought assistance with media publication.
**SOLUTION**
How did you find INFLUASIA? Through publications and general knowledge.
Why did you select INFLUASIA over other providers? Their alignment with our target market was a significant factor.
How many team members from INFLUASIA were involved? Between two to five.
Describe the scope of work in detail. They were responsible for media buying.
**RESULTS & FEEDBACK**
What measurable outcomes illustrate success? They provided quick responses throughout the project.
How did INFLUASIA manage the project? They met all deadlines and were responsive to our requirements. We had no complaints.
What was your primary communication method with INFLUASIA? We primarily communicated via in-person meetings, virtual meetings, and email/messaging apps.
What impressed you about INFLUASIA? They are easy to collaborate with.
Are there any areas for improvement? None noted.
**BACKGROUND**
Please describe your company and role. I am an executive at a media company specializing in the buying and selling of TV rights.
**OPPORTUNITY / CHALLENGE**
What objectives prompted you to hire INFLUASIA? We aimed to leverage their influence.
**SOLUTION**
How did you discover INFLUASIA? Through a referral.
What was your reason for choosing INFLUASIA? They were highly recommended to me.
How many team members from INFLUASIA worked on this project? Between two to five.
Describe the scope of work in detail. Their responsibilities included recruitment, strategy formulation, copywriting, execution, and results analysis.
**RESULTS & FEEDBACK**
What measurable outcomes reflect the project's success? Engagement metrics have yet to be evaluated.
How did INFLUASIA manage the project? They operated efficiently and effectively.
What was your primary communication method with them? Communication primarily occurred through email or messaging apps.
What impressed you the most about INFLUASIA? Their enthusiasm was particularly noteworthy.
Are there any areas for improvement? None identified.
**BACKGROUND**
Please introduce your company and role. I am the Account Director at an advertising and marketing company.
**OPPORTUNITY / CHALLENGE**
What specific objectives did you engage INFLUASIA to fulfill? We needed a list of key opinion leaders (KOLs) for a coffee campaign.
**SOLUTION**
How did you find INFLUASIA? Via referral.
Why did you decide on INFLUASIA over other options? Their pricing matched our budget, and they were referred to me.
How many individuals from INFLUASIA worked alongside you? Between two to five.
Detail the scope of work in depth. The goal was to market the client's product to a targeted audience through influencer marketing, focusing on sourcing influencers with high engagement rates and follower counts.
**RESULTS & FEEDBACK**
What measurable outcomes signify progress or success? Results are not yet established as the campaign has not launched.
How did INFLUASIA manage the project? They are responding promptly, but the overall effectiveness will be assessed post-launch.
What was your primary communication channel with INFLUASIA? Communication occurred mostly through virtual meetings, emails, or messaging apps.
What impressed you most about INFLUASIA? Their friendliness and ease of communication were notable.
Is there any area for potential improvement? Based on current progress, there doesn't appear to be.
**ADVERTISING, MEDIA PLANNING & BUYING**
**BACKGROUND**
Please describe your company and position. I serve as a Client Servicing Executive.
**OPPORTUNITY / CHALLENGE**
What specific objectives did you engage INFLUASIA to achieve? Our goal was to enhance awareness for my client's advertisements.
**SOLUTION**
How did you become aware of INFLUASIA? Through online searches and referrals.
Why did you choose INFLUASIA over other firms? They had strong ratings, a great cultural fit, and aligned values.
Detail the scope of work in depth. We are utilizing a 12-week display ad package on the World of Buzz platform for my client, Subaru, to be executed over the course of the year in different months.
**RESULTS & FEEDBACK**
What measurable outcomes indicate project success? Monthly reports and screenshots are used as proof of the display's performance.
How did INFLUASIA manage the project? Their team was helpful and sought solutions to meet our requirements.
What was your primary communication method with INFLUASIA? Communication was mainly through email and messaging apps.
What distinguished this company? Their efforts have led to increased awareness.
Did you identify any areas for improvement? No, they performed excellently.
Projects & Clients
Project Size & Rate
Minimum Project Size
$5,000+
Average Hourly Rate
< $25/hr
Locations
Headquarters
Penthouse Unit No. SO-35-1, Level 35, Strata Office Tower, KL Eco City, No. 3 Jalan Bangsar, 59200 Kuala Lumpur


