Bespoke Web Design For The Career Coach
We created a tailored lead generation strategy for The Career Coach, primarily aimed at obtaining high-quality, intent-driven leads through a multi-campaign Google Ads approach. After several months of successfully demonstrating that Google Ads was a valuable channel for the business, we then focused on enhancing their overall operations by designing a new custom website, which became central to all their lead generation efforts. We also took on the ongoing management of their paid media throughout the year to continually boost the number of incoming leads and improve their lead conversion process and online presence, including website management. Our revamped strategy for The Career Coach’s paid media and lead generation has led to a 51% increase in monthly website visitors, a 54% uptick in conversion rates, and, importantly, more targeted and relevant traffic. Over the 12-month growth program, The Career Coach expanded its client base by 800%.