HubSpot Onboarding & Custom Objects for Kawai US
Kawai Pianos is a renowned piano manufacturer with a rich legacy spanning over 90 years. The company has significantly influenced the music industry, garnering a loyal customer base and achieving more than 50 prestigious international awards for its products and services. Since its establishment in 1963, Kawai America Corporation has provided a wide range of Kawai acoustic pianos, digital pianos, hybrid instruments, and professional products to musicians throughout the United States. In May 2022, Kawai America Corporation began working with InboundAV. From late 2022 to 2023, InboundAV assisted Kawai’s U.S. branch with HubSpot onboarding and implementation, managing extensive data that included over 400,000 piano sales, more than 1,000 technicians worldwide, nearly 1,000 dealers, and 140,000 customers, with some data tracing back to the 1930s. The successful integration of this historical data involved creating custom-coded objects in HubSpot to suit the company's distinctive contact profiles. Furthermore, the project required meticulous organization, automation, and the establishment of various workflows to link thousands of data points. What was previously fragmented data spread across different locations has now been consolidated into a single, reliable source on HubSpot. This 100% data visibility has not only streamlined customer service, marketing, and sales processes, but has also enhanced the customer experience. Kawai is now able to provide improved services tailored to customers’ specific needs, informed by extensive data that reflects their longstanding and successful history.