Impressive

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2019

Year Founded

ABOUT IMPRESSIVE

SEO + Paid Media for B2C Brands

We foster significant growth for ambitious brands by offering tailored solutions. Our expertise lies in SEO, paid media (PPC), email marketing for eCommerce and retail, as well as multi-location brands. With our headquarters in Austin, Texas, and Melbourne, Australia, we rank among the top independent performance marketing agencies globally. We collaborate with a variety of brands, from rapidly growing startups to large multinational companies, to implement a data-driven, performance-oriented approach to digital marketing. Known for breaking conventions and questioning traditional marketing norms, we stand apart from conventional agencies.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2019

Year Founded

Services

Focus

Industries

Clients

Services Provided+3 Services

25% Search Engine Optimization (SEO)

20% Pay Per Click

5% Social Media Marketing

13% Google Ads Management

8% YouTube Advertising

3% Amazon Advertising Management

8% Meta Ads Management (Facebook & Instagram)

4% LinkedIn Ads Management

About the Team

OUR STORY

Founded in 2016 by Robert Tadros in Melbourne, Impressive Marketers is a dynamic marketing agency now headquartered in Austin, Texas. Specializing in SEO and Paid Media for ambitious B2C brands, the agency reestablished its U.S. presence in 2022 after a pause during the pandemic. Impressive thrives on a data-driven, performance-focused approach, partnering deeply with clients to fuel growth rather than offering one-off services. The talented team combines creativity, technology, and strategy, maintaining a culture of continuous learning and innovation evident in their award-winning work. Committed to people and excellence, Impressive also supports emerging talent through its Incubator Program. Their unique, collaborative spirit and client-centric mindset make them a trusted growth partner in the evolving digital marketing space.

Portfolio

Impressive Agency Review - Billy J Boutique

Billy J Boutique

Summary (tl;dr) An integrated, multi-funnel strategy that included SEO, PPC, and social media advertising guided prospects from the awareness stage to the decision-making phase. The Challenge: Although the brand had achieved significant success, they approached Impressive in 2019 with the aim of expanding their vision on a global scale. They wanted to enhance brand awareness, substantially increase sales, and achieve a higher return on investment, necessitating a comprehensive strategy. The Strategy: Our social media team employed a three-stage funnel to design the ads. The top stage focused on brand awareness, where our design team crafted engaging ads featuring a diverse range of Billy J’s products. As we moved down the funnel, we implemented action-driven social ads aimed at converting casual viewers into buyers, thereby maximizing conversions. Impressive’s PPC experts devised a strategy to make the most of pay-per-click platforms. By creating YouTube ads as part of our top-of-funnel strategy, we were able to enhance awareness and showcase the brand's appealing clothing, footwear, and accessories in an engaging way. In the middle of the funnel, display marketing ads were used to encourage consideration among potential customers who were already somewhat familiar with the brand. The bottom of the funnel primarily consisted of Google Ads and Google Shopping campaigns, which significantly boosted sales and yielded an impressive average monthly return of 41X for the client. Alongside on-site SEO efforts, our team focused on building authority through off-site white-hat techniques, leading to Billy J ranking for high-demand keywords with up to 40,000 monthly searches. The Results: By ensuring that all strategies worked in harmony, Impressive successfully enhanced Billy J’s brand presence and drove increased sales, resulting in lasting growth and notable improvements for the company.

Impressive Agency Review - Ivory & Deene

Ivory and Deene

**Summary (tl;dr)** Since January 2020, Ivory & Deene has experienced significant growth in organic traffic, moving past previous stagnation. We analyzed the nine months before and after Impressive's SEO initiatives. **The Challenge** Impressive’s SEO team was tasked with enhancing the organic visibility of Ivory & Deene's distinctive products to boost organic traffic and online sales. The client aimed for a monthly return of at least six times their investment. **The Strategy** Our strategy centered on Ivory & Deene’s target audience. We began by analyzing their demographics to develop a tailored content strategy. By utilizing quantitative data from Google Analytics and qualitative insights gathered from client interviews, we gained a better understanding of the target audience, which helped us create a fitting brand voice. We then organized keywords into three phases designed to engage audiences at the top, middle, and bottom of the sales funnel to enhance rankings, traffic, and conversions. Once we finalized the keywords and URLs, our in-house writers crafted a comprehensive content brief. This was supplemented with continuous optimization, including thorough technical audits to uncover and correct any SEO issues, as well as rigorous performance monitoring to ensure ongoing growth in traffic, rankings, and conversions. **The Results** According to data from Google Search Console, total clicks to the website have more than quadrupled in the past six months, while impressions have more than doubled. The SEO campaign has resulted in a significant increase in keywords ranking in the top 3 and 4-10 positions. Currently, the website has 122 keywords in the top 3 positions and 216 in the 4-10 range.

Impressive Agency Review - Synergie Skin

Synergie Skin

Summary (tl;dr) Our effective strategy significantly exceeded the client's initial target. Instead of the anticipated $100,000 per year, we're now averaging $140,000 in online sales each month. The Challenge When Synergie Skin first came to Impressive, they had no online presence and sought ways to expand it. They had recently transitioned from being stockists to launching an eCommerce platform and required a new, results-oriented strategy. The brand's new marketing manager reached out to us to help achieve their initial goal of generating $100,000 in revenue within their first year with our guidance. The Strategy We adopted a comprehensive cross-channel strategy to ensure Synergie Skin could exceed its targets. Our in-house SEO, PPC, and social media teams collaborated to create an integrated plan that prioritized the brand’s top-selling products. Given the booming anti-aging market, we focused on presenting the right products to the right audience at the optimal time, granting Synergie Skin the competitive edge necessary. The Results Our dynamic strategy remarkably surpassed the client's original goal. Instead of reaching $100,000 annually, we are now achieving an average of $140,000 each month in online sales. March 2020 marked a record-breaking month for the business, despite the challenges posed by the coronavirus pandemic. Compared to the same period last year, Synergie Skin has seen an impressive 89.5% increase in revenue.

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