When embarking on a rebrand, founders frequently wonder about branding costs, which can vary widely based on the service provider and scope. Freelancers offer an affordable entry point, typically charging between £500 and £5,000, providing logo design and sometimes basic brand guidelines, suitable for early-stage businesses or tight budgets. Specialist studios, ranging from £2,000 to £10,000, blend strategic insight with design, crafting comprehensive brand systems ideal for startups ready to invest in credible, commercial identities. Full-service agencies, costing £6,000 to over £50,000, provide extensive teams for complex projects, delivering in-depth strategies and broad implementation support, fitting for established companies facing intricate brand challenges. The key is aligning investment with commercial goals, as deeper strategy and execution often outweigh mere visual updates.