IMPACT
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Overview
$25,000+
Min Project Size
150+
Avg Hourly Rate
10 - 49
Employees
2009
Year Founded
ABOUT IMPACT
Coaching & Training for Sales & Marketing Teams
IMPACT is a coaching and training firm focused on helping small to medium-sized businesses increase their revenue by creating top-notch sales and marketing teams. We assist companies in implementing the Endless Customers System™ (previously known as They Ask, You Answer), a validated method to generate qualified leads, expedite deal closures, and establish your brand as the most recognized and trusted in your industry. Our team educates your staff to excel as content creators, video producers, HubSpot experts, and high-achieving sales representatives. Our services encompass content coaching, video training, website strategy and development, AI training, HubSpot setup and training, paid media, and more. Each client is assigned a dedicated team of coaches, trainers, and strategists, along with access to our learning platform, tools, and community. Additionally, we organize two annual conferences—one in Chicago and one in Hartford—where businesses can convene to learn, network, and pave their way to having Endless Customers. Based in Connecticut, we have partnered with over 500 companies globally.
LANGUAGES SPOKEN
English
HIGHLIGHTS
$25,000+
Min Project Size
150+
Avg Hourly Rate
10 - 49
Employees
2009
Year Founded
Services
Focus
Industries
Clients
Services Provided+3 Services
70% Generative AI
30% CRM Consulting and SI
60% Go-to-Market Strategy
40% Change Management Consulting
20% Conversion Rate Optimization (CRO)
30% Social Media Marketing
50% Content Marketing Strategy
100% Sales Funnel Strategy & Optimization
About the Team
OUR STORY
Founded in 2009 by Bob Ruffolo, IMPACT began as a modest web design firm, quickly evolving into a world-class marketing partner dedicated to helping businesses achieve growth. Embracing the inbound marketing philosophy early on through a partnership with HubSpot, IMPACT distinguished itself by practicing what it preached, generating significant traction by consistently producing valuable content. Learning from challenges with client engagement, IMPACT shifted its model in collaboration with Marcus Sheridan of The Sales Lion, adopting the 'They Ask, You Answer' approach that empowers clients to create their own content and authentically connect with their audience. Today, transformed by continuous learning and innovation, including adapting to AI advancements, IMPACT commits to guiding businesses through the Endless Customers system to become trusted
Projects & Clients
Project Size & Rate
Minimum Project Size
$25,000+
Average Hourly Rate
150+
