Intellect Building an attractive, effective B2B te
Intellect has been operating since 2000, utilizing an AI-driven Quality Management System (QMS) platform that assists organizations in achieving compliance, minimizing risks, and ensuring quality at scale. With high expectations from enterprises, they required a website that would enable their audience to easily locate the solutions and services necessary for achieving business objectives. The challenge was that Intellect's old website had several Hubspot landing pages attached to it, used a gradient logo, and was not optimized for its current user base. They needed to create better user journeys, refresh their existing assets, distinguish their appearance, and convey on-brand messaging.
To address these needs, Imarc provided Intellect with a minor brand update by replacing the gradient brain cloud with a solid color logo. This adjustment modernized the brand and enhanced the logo's visibility across different print and online platforms. We also revised the brand colors, which improved accessibility and helped differentiate Intellect from its competitors. In addition to updating the logo and color scheme, we developed a new duotone icon library that aligned with the refreshed look. One of the most notable visual changes was the overall brightening of the site, which positively influenced how the brand was perceived. Intellect was redefined not just as a QMS leader, but also as a standard-bearer for design excellence, a feat rarely accomplished by B2B companies.
The previous website had the headline, “Transforming Your Quality Management.” In contrast, Imarc’s redesign focused on emphasizing the internal “Intellectual” identity, enhancing the messaging to be more inclusive and representative of both employees and customers, rather than solely centered on the QMS's functions. On the technical side, our development team revitalized the Intellect site by constructing their global header, footer, navigation, content modules, and CMS tools as new pages. The implementation process was expedited thanks to Imarc’s proprietary framework, Pronto, which provided pre-made content blocks. We then created customized blocks and templates from there.